Campaign

Iran accelerates AI-driven influence campaigns amid internal unrest

Iran’s expanding use of AI in influence operations is reshaping how it targets Israel and Western countries, raising concerns about the future of cyber and information warfare.

cyber Illustrative.
Noam Kleinstein for LAVIDO

Someone had to step up: Noam Kleinstein lands a beauty gig

The Link team

The digital shift is here and businesses cannot afford to wait

Supporters of Democratic candidate for New York City mayor, Zohran Mamdani, hold signs during a campaign event on the final weekend before the 2025 New York City mayoral Election in the Queens borough of New York City, US, November 1, 2025.

Mamdani releases Arabic-language campaign ad ahead of Tuesday election


25% discounts on hotels and experiences for NIS 18: The campaign launching this weekend

Israel’s Tourism Ministry launches a national campaign on Oct 29 with 18-shekel experiences, 25% hotel discounts, free tours, and major shows featuring Dudu Tassa, Ishay Ribo, Ethnix, and Lola Marsh.

Trek-Yam Achziv.

Pelephone will give flight tickets to buyers of new smartphones

Pelephone is launching a new promotion in collaboration with Issta: customers who purchase a premium smartphone will receive a flight ticket to destinations such as Athens, Larnaca, and Rhodes.

Pelephone

Partner launches 1 Gig internet with Direct Fiber

The fiber market in Israel is heating up: Partner is trying to differentiate itself from Bezeq and HOT with Direct Fiber, a service that promises faster connections to international network servers.

Partner's new campaign

What will you find in Deni Avdija’s bathroom?

The NBA and Israel national team star is known for his style off the court, so it’s no surprise he’s now the face of a men’s grooming brand. So which brand is set to take over his bathroom?

Deni Avdija for HYDRA ENERGETIC

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Decathlon Israel launches summer 2025 campaign

The campaign will run until August 16 and will include social media activity, influencers, in-store promotions, and outdoor advertising.

 Kids' bow and arrow set, NIS 89

At her parents' house: Amit Farkash begins a new journey

It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.

 Amit Farkash

One of our own: Rotem Sela's new job

The beautiful host and actress Rotem Sela Joins Israeli Brand Itay Brands as the New Face of Its Affordable Basic Fashion Line | All the details.

 Rotem Sela's new job

What connects Kobi Oz and Raz Hershko? A surprising real estate project in central Israel

Shikun & Binui Real Estate is launching its flagship project – OLAM Neve Ayalon in Or Yehuda, which includes 600 residential units, 252 of which are part of the “Buyer’s Price” program.

 OLAM campaign by Shikun & Binui Real Estate

The airline launches a new spokesperson and flights starting at $299

Arkia launches its Summer 2025 campaign featuring new spokesperson Orel Tsabari under the slogan “The National Fan.” The company announces summer deals to around 30 destinations starting at $299.

 An Arkia airplane. Flights to Greece have been significantly increased. (Photo: Arkia PR)