Campaign
Doing “The Godfather” at Tommy Hilfiger’s house? Almost
A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?
Why did Lapid launch 'doom campaign' before election was even called? - analysis
Ruti Broudo makes a move no one saw coming
Iran accelerates AI-driven influence campaigns amid internal unrest
Someone had to step up: Noam Kleinstein lands a beauty gig
Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.
The digital shift is here and businesses cannot afford to wait
The link as a market leader.
Mamdani releases Arabic-language campaign ad ahead of Tuesday election
In the video, New York mayoral frontrunner Zohran Mamdani makes a joke about knaffeh, claims his Arabic needs work, and smiles next to women in hijabs.
25% discounts on hotels and experiences for NIS 18: The campaign launching this weekend
Israel’s Tourism Ministry launches a national campaign on Oct 29 with 18-shekel experiences, 25% hotel discounts, free tours, and major shows featuring Dudu Tassa, Ishay Ribo, Ethnix, and Lola Marsh.
Pelephone will give flight tickets to buyers of new smartphones
Pelephone is launching a new promotion in collaboration with Issta: customers who purchase a premium smartphone will receive a flight ticket to destinations such as Athens, Larnaca, and Rhodes.
Partner launches 1 Gig internet with Direct Fiber
The fiber market in Israel is heating up: Partner is trying to differentiate itself from Bezeq and HOT with Direct Fiber, a service that promises faster connections to international network servers.
What will you find in Deni Avdija’s bathroom?
The NBA and Israel national team star is known for his style off the court, so it’s no surprise he’s now the face of a men’s grooming brand. So which brand is set to take over his bathroom?
Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand
The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.
Decathlon Israel launches summer 2025 campaign
The campaign will run until August 16 and will include social media activity, influencers, in-store promotions, and outdoor advertising.
At her parents' house: Amit Farkash begins a new journey
It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.
