Campaign

IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’

The alleged invitation comes after the candidate claimed he had been banned from all Waffle House locations in Florida after he announced his intention to campaign there.

A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.
TOMMY HILFIGER

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

YAIR LAPID (left) and Naftali Bennett share a smile at the Knesset in 2013.

Why did Lapid launch 'doom campaign' before election was even called? - analysis

Ruti Broudo

Ruti Broudo makes a move no one saw coming


Iran accelerates AI-driven influence campaigns amid internal unrest

Iran’s expanding use of AI in influence operations is reshaping how it targets Israel and Western countries, raising concerns about the future of cyber and information warfare.

cyber Illustrative.

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO

The digital shift is here and businesses cannot afford to wait

The link as a market leader.

The Link team

Mamdani releases Arabic-language campaign ad ahead of Tuesday election

In the video, New York mayoral frontrunner Zohran Mamdani makes a joke about knaffeh, claims his Arabic needs work, and smiles next to women in hijabs.

Supporters of Democratic candidate for New York City mayor, Zohran Mamdani, hold signs during a campaign event on the final weekend before the 2025 New York City mayoral Election in the Queens borough of New York City, US, November 1, 2025.

25% discounts on hotels and experiences for NIS 18: The campaign launching this weekend

Israel’s Tourism Ministry launches a national campaign on Oct 29 with 18-shekel experiences, 25% hotel discounts, free tours, and major shows featuring Dudu Tassa, Ishay Ribo, Ethnix, and Lola Marsh.

Trek-Yam Achziv.

Pelephone will give flight tickets to buyers of new smartphones

Pelephone is launching a new promotion in collaboration with Issta: customers who purchase a premium smartphone will receive a flight ticket to destinations such as Athens, Larnaca, and Rhodes.

Pelephone

Partner launches 1 Gig internet with Direct Fiber

The fiber market in Israel is heating up: Partner is trying to differentiate itself from Bezeq and HOT with Direct Fiber, a service that promises faster connections to international network servers.

Partner's new campaign

What will you find in Deni Avdija’s bathroom?

The NBA and Israel national team star is known for his style off the court, so it’s no surprise he’s now the face of a men’s grooming brand. So which brand is set to take over his bathroom?

Deni Avdija for HYDRA ENERGETIC

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Decathlon Israel launches summer 2025 campaign

The campaign will run until August 16 and will include social media activity, influencers, in-store promotions, and outdoor advertising.

 Kids' bow and arrow set, NIS 89