Campaign
Iran accelerates AI-driven influence campaigns amid internal unrest
Iran’s expanding use of AI in influence operations is reshaping how it targets Israel and Western countries, raising concerns about the future of cyber and information warfare.
Someone had to step up: Noam Kleinstein lands a beauty gig
The digital shift is here and businesses cannot afford to wait
Mamdani releases Arabic-language campaign ad ahead of Tuesday election
25% discounts on hotels and experiences for NIS 18: The campaign launching this weekend
Israel’s Tourism Ministry launches a national campaign on Oct 29 with 18-shekel experiences, 25% hotel discounts, free tours, and major shows featuring Dudu Tassa, Ishay Ribo, Ethnix, and Lola Marsh.
Pelephone will give flight tickets to buyers of new smartphones
Pelephone is launching a new promotion in collaboration with Issta: customers who purchase a premium smartphone will receive a flight ticket to destinations such as Athens, Larnaca, and Rhodes.
Partner launches 1 Gig internet with Direct Fiber
The fiber market in Israel is heating up: Partner is trying to differentiate itself from Bezeq and HOT with Direct Fiber, a service that promises faster connections to international network servers.
What will you find in Deni Avdija’s bathroom?
The NBA and Israel national team star is known for his style off the court, so it’s no surprise he’s now the face of a men’s grooming brand. So which brand is set to take over his bathroom?
Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand
The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.
Decathlon Israel launches summer 2025 campaign
The campaign will run until August 16 and will include social media activity, influencers, in-store promotions, and outdoor advertising.
At her parents' house: Amit Farkash begins a new journey
It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.
One of our own: Rotem Sela's new job
The beautiful host and actress Rotem Sela Joins Israeli Brand Itay Brands as the New Face of Its Affordable Basic Fashion Line | All the details.
What connects Kobi Oz and Raz Hershko? A surprising real estate project in central Israel
Shikun & Binui Real Estate is launching its flagship project – OLAM Neve Ayalon in Or Yehuda, which includes 600 residential units, 252 of which are part of the “Buyer’s Price” program.
The airline launches a new spokesperson and flights starting at $299
Arkia launches its Summer 2025 campaign featuring new spokesperson Orel Tsabari under the slogan “The National Fan.” The company announces summer deals to around 30 destinations starting at $299.