Leumit Health Services has launched a new communication language expressed through a colorful logo and a refreshed font. Leumit Health Services made the decision to create the new branding framework as part of a significant leap in expanding healthcare services for members, alongside growth in the number of the health fund’s clients over the past year and the accelerated development planned for 2026.
The new communication language presents a facelift, shifting from the traditional blue and green colors to shades of purple, combining attentiveness and care with strength and progress. Leumit’s emblem, the familiar flower, as well as the new font, have been updated to be more precise, current, rounded, and soft, reflecting the full 360-degree personal service for members.
The choice of a new branding framework comes against the backdrop of a successful 2025 for Leumit, during which Leumit Health Services demonstrated significant growth in the expansion and availability of medical services for members:
· A significant increase of approximately 20% in the number of doctors across all fields
· Expansion of multi-disciplinary clinics in all districts – in the fields of mental health and addictions, diabetes clinics, wound clinics, pain clinics, and more
· As part of a strategic decision to provide the best service for women – opening women’s health centers in all districts, women’s emergency triage centers, support for pregnant members through the MOM hotline, and launching a dedicated app for them
The year 2025 also demonstrated Leumit Health Services’ excellence as:
· The fast health fund – compared to other health funds, Leumit clients wait less for appointments in gynecology, dermatology, orthopedics, and key child development services (according to the Health Ministry's data)
· The service-oriented health fund – ranked first in service – the complaint rate of members at Leumit was the lowest in the industry for the second consecutive year (according to the Public Complaints Commissioner report in the Health Ministry).
· The fund with personal and human service – Leumit clients were the most satisfied with the availability of human response in the fund and the ability to receive commitments in a simple and efficient way (according to a satisfaction survey in the health fund sector by Brookdale Institute)
The new communication language will accompany the fund in 2026 through extensive activity, including entry into additional service areas:
· Alongside the contracted clinics, the launch of Leumit Dent dental clinics, owned by Leumit, in addition to over 300 contracted dental clinics, expanding service to members
· Leading the planning and establishment of the new Shimon Peres Hospital in Beersheba, bringing a breakthrough for Leumit members in the Negev
· Partnership in the Medica hospital network
· Establishment of a new geriatric hospital in Ramat Gan and a mental health support home in Beersheba
· Expansion of the MRI network in Acre, Beit Shemesh, and Netanya
· Establishment of a day rehabilitation center in Ashdod
Tal Mandel, Head of the Customer Division at Leumit Health Services, said: “The new communication language was created with the goal of generating differentiation in the healthcare market in Israel and highlighting the values that guide Leumit – service, humanity, excellence, and innovation. The leap that Leumit is making in service and medical care led us to decide that now is the time for a change in the branding framework as well.
The change is expressed and adapted by sector, and already today it can be seen at the front of Leumit Health Services clinics across the country, in the renewal of clinic interiors, medical staff uniforms, and, of course, the fund’s digital assets. The entire facelift goes hand in hand with the strategic initiatives planned for the future, both within the fund itself and within the Leumit group.”