For Tu BiShvat 2026, Egoz HaKfar celebrates the holiday of trees with a festive collection of nuts, dried fruits, and natural mixes, presenting an intriguing novelty: Personal TO GO granola packs.
Each pack is a 45-gram individual serving, rich in nuts and almonds, available in a classic version and a fruit version, designed for a natural, convenient, and healthy snack – at home, at work, or on the go, and also a perfect addition to yogurt or milk.
Alongside the launch, Egoz HaKfar offers Tu BiShvat gift packs for family, entertaining, and employees, a wide selection of natural and roasted nuts such as almonds, walnuts, pecans, cashews, and hazelnuts, premium dried fruits with no added sugar, and healthy mixes for the holiday table and daily snacking.
On the occasion of the holiday, special promotions will take place in stores and online, with personal granola prices ranging from ₪5.90 to ₪6.50, making this novelty especially accessible to anyone looking for a quality, natural snack at a reasonable price.
The makeup brand M·A·C launches a new lipstick collection in the Powder Kiss series as part of the global campaign I ONLY WEAR M·A·C LIPSTICK, under the message MAKEUP YOUR MOOD, celebrating individuality, creative freedom, and self-expression.
The campaign is led by Doja Cat and Ella Gross, representing two contemporary interpretations of beauty – powerful versus soft.
The Powder Kiss collection includes Hazy Matte lipstick with a soft, blurred matte finish, offering a soft formula, up to 10 hours of hydration, and buildable coverage.
The collection is available in 24 shades: 12 new and 12 iconic.
Price: ₪120.
Additionally, a renewed version of Powder Kiss Lip + Cheek Mousse is launched – a multi-use mousse for lips and cheeks, creating a monochromatic look with a smoked matte finish, with long-lasting hydration up to 10 hours. The product is available in 28 shades.
Price: ₪140.
The launch emphasizes MAC’s dual approach: Combining soft minimalism with bold maximalism, reinforcing the message that beauty is a personal, dynamic, and empowering language.
Available in stores and online.
The international makeup brand Natasha Denona joined Be Pharm and celebrated its launch with a festive pop-up event on Sunday, 25.1.26, at the Big Fashion Bat Yam branch, with Natasha Denona, Eden Golan, and Titi Ayenew in attendance.
The event included an interactive beauty experience with brand product demo areas, a boutique café, and a unique dessert inspired by the brand’s lipstick.
During the launch day, customers enjoyed a 30% discount on Natasha Denona products and special gifts.
The brand’s products are available for purchase on Be Pharm’s website and app, in full sizes and mini versions.
Maybelline New York launches an innovative gel primer with a lightweight texture, giving the skin a smooth, even, poreless appearance, with up to 24 hours of hydration and extended makeup wear.
The formula is enriched with 2% niacinamide, silicone-free, easily absorbed, non-greasy, and leaves no residue.
The primer instantly blurs pores, provides a natural and fresh finish, and leaves the skin ready for long-lasting makeup.
Recommended price: ₪60.
Available at retail chains, pharmacies, selected perfumeries, and online.
New from U-Lactin by Dr. Fischer: S.O.S therapeutic balms for especially dry and chapped lips
With winter comes dryness – and Dr. Fischer presents a new series of therapeutic lip balms from U-Lactin, offering immediate relief, skin barrier restoration, and 24-hour hydration.
The balms are clinically and dermatologically tested, suitable for sensitive skin, paraben-free, fragrance-free, and intended for intensive nourishment of especially dry and chapped lips.
The series includes two products:
S.O.S therapeutic balm – for repair, nourishment, and long-lasting hydration. Enriched with cocoa butter, jojoba oil, and vitamin E. Price: ₪34.9
S.O.S SPF50 therapeutic balm – combines hydration with high sun protection. Enriched with shea butter, jojoba oil, and vitamin E. Price: ₪39.9
Available at pharmacy chains, drugstores, and Dr. Fischer’s website, at introductory prices during the launch month.
ROSO, the house brand of COOK AND BAKE, launches the ROSO SILVER series – a new collection of stainless steel cookware, designed for healthier, precise, and safer cooking, with a timeless design suitable for any kitchen.
The series is manufactured with 3 PLY technology with three layers: Stainless steel in contact with food, an aluminum core for even heat distribution, and a bottom stainless steel layer suitable for all types of stoves including induction.
The cookware is dishwasher safe, oven safe up to 250°C (without lid), scratch-resistant, and allows use of metal utensils.
The collection includes pots, pans, sauté pans, and stainless steel pressure cookers, with tempered glass lids and steam vents, combining health, convenience, and professional performance for home use.
For the launch, a 60% discount is offered on all products: Prices range from ₪92 to ₪332, valid until 21.02.2026.
For International Valentine’s Day, Lierac Paris presents luxury skincare gift sets for men and women at a special price of ₪199.
The women’s set includes a therapeutic lip balm and two tinted moisturizing lipsticks, for intensive nourishment, softness, and full, radiant lips.
Instead of ₪399.
The men’s set includes an anti-aging post-shave balm, 3-in-1 shower gel for hair, face, and body, a wrinkle-repair cream, and scented solid soap.
Instead of ₪427.
The promotion is valid until 14.2.26 on the Lierac Israel website.
Alongside the new skincare sets for men and women at the special price of ₪199, Lierac Paris continues to strengthen its presence in Israel and chooses a team of seven young Israeli content creators to lead the brand’s activity in 2026.
The first campaign starring them will launch alongside the new face and body care series, combining clinically researched products with an authentic daily usage experience.
This strengthens the connection between science, beauty, and the young consumer generation, both in products and in content.
Queen of Hearts by Laline – the Laline chain launches the Queen of Hearts collection – a colorful, playful, and stylish collection inspired by the pop-art world, with contemporary design and a feminine, captivating fragrance.
The Red Amber fragrance combines fresh red orange, soft amber, refreshing pine hints, and a warm vanilla finish – a mix of strength, softness, and feminine charm.
The collection includes a variety of body products: Body cream, hand cream, body mist, mousse soap, body scrub, and body soap, along with accessories and gift sets: Specially designed bags, heart-shaped candle, designed diffuser, and gift boxes with greeting cards.
Price range: ₪24.90–₪139.90
Available in all Laline stores and online
Italian love on a plate: The Italian pasta brand Barilla launches a limited edition of heart-shaped pasta, combining elegant design with Italian culinary tradition.
The pasta is made from premium durum wheat and is especially suitable to pair with the brand’s tomato sauces, creating a festive look and a special couple experience on the plate.
The collection was inspired by the Italian idea Un gesto d’amore – a gesture of love through food and shared time, turning even a simple home meal into a meaningful moment.
Consumer price: ₪6.90–₪11.20
Available at food and retail chains nationwide.
BODY SHOP celebrates the season of love with the launch of Orchid Nights – a romantic care series with a rich orchid fragrance, with vanilla touches and subtle sweetness, suitable for daily routine and special occasions.
The series includes a variety of care and perfume products: Perfume, body and hand creams, shower mousse, scrubs, body oil, deodorant, refreshing spray, and mini products, with a price range of ₪24.90–₪199.99.
Alongside the launch, the chain offers special promotions from 12.2–16.3: 3+3 or 2+1 (cheapest item free) on all products, as well as festive gift sets starting at ₪72.90.
Bath bombs can also be added to the gift sets at ₪20 each.
Promotions are valid in BODY SHOP stores and online, offering a great opportunity for self-pampering or a romantic gift.
The niche Italian fragrance brand Astrophil & Stella arrives in Israel.
Founded in Italy in 2019, Astrophil & Stella will be sold exclusively at FACTORY54 Beauty for the first time.
The brand draws inspiration from a 16th-century poem by Sir Philip Sidney and translates a poetic story of passion, longing, and connection between earth and sky – into a world of deep and emotional fragrances.
The perfumes feature long-lasting Extrait concentrations and a combination of rich raw materials, ranging from woody, oud, and amber notes to citrus, floral, and green scents.
Highlighted fragrances include Love is Lost, Nabati, Into the Oud, and Shanghai 1930 – each telling a unique olfactory story.
Price range: ₪580–₪640 for 50 ml, trial set: ₪255.
Available at FACTORY54 Beauty store in Big Fashion Glilot and online.
The international toy brand KIMMON, considered the successor of the Labubu doll and one of the hottest global trend brands, arrives in Israel for the first time exclusively at Kravitz stores.
The brand combines fashionable design, emotional values, and a unique collectible experience based on blind boxes.
Each doll comes with clothing and accessory items in varying designs, making each purchase a surprising and collectible experience with a personal statement.
KIMMON targets teens, young adults, and collectors looking for a toy that is also a stylish lifestyle item, not just a plaything.
The brand enjoys major commercial success worldwide, sold in dozens of countries, accompanied by long lines at launches and wide social media exposure with influencers.
Now the Israeli audience can enjoy this new international trend.
Consumer price: ₪119
Available exclusively at Kravitz stores and online.
International artist Tomi Cohen launches an innovative project in Israel: A traveling pop-up gallery to be displayed in four Ofer malls nationwide, bringing contemporary art in digital format to public spaces.
The first exhibition will open at Ofer Ramat Aviv Mall from December 30, featuring his works on giant 3D screens, creating an immersive and unusual visual experience.
The project aims to blur the boundaries between high art and everyday life and to make innovative artistic experiences accessible to a wide audience.
Cohen, who operates internationally and collaborates with top brands and artists, combines digital art, pop culture, and advanced technology.
Entry to the exhibition is free, and it will travel between Ofer malls in Ramat Aviv, Petah Tikva, Haifa, and Netanya from December 2025 to February 2026.
Midbarium – the Beersheba animal park hosts for the first time an exceptional international exhibition: "Animals in Cubes – A World of Imagination, Creativity, and Life", considered one of the largest and most impressive exhibitions of its kind worldwide.
The exhibition, previously presented successfully around the globe, combines art, creativity, and an educational family experience.
At the center of the exhibition are over 40 giant life-sized animal installations, including a lion, giraffe, wolf, crocodile, and rhino, constructed from approximately 2 million Lego cubes.
The installations were designed by international artist Duncan Titmarsh, a former Guinness World Record holder, and assembled over roughly 8,000 hours of work.
Alongside the installations, interactive activity zones and creative areas encourage imagination, learning, and exploration of the animal world and nature conservation.
According to Midbarium management, the exhibition aligns with the park’s vision to provide innovative and high-quality content experiences, making visits enriching, connecting, and educational for families.
