The Israeli restaurant market continues to deliver acquisitions at a dizzying pace: BBB Group enters the pizza category for the first time with the purchase of a brand from Ra’anana. The goal: To establish a nationwide network of 25 branches. This move follows Nono Group’s acquisition of GDB and signals the battle for the Israeli consumer’s appetite.
BBB Group, one of Israel’s leading restaurant groups, announced recently a significant strategic move: Its first entry into the pizza market. The group recently signed a deal to acquire the American Dolce pizza brand, located in Ra’anana.
The deal is valued at NIS 1 million, under which the group acquired the pizzeria operation at 3 Zarchin Street in the city, while the Italian restaurant Dolce will continue to operate separately under its original owners.
The move marks BBB Group’s expansion beyond burgers and Mexican cuisine into a growing premium segment in the high-quality fast-food market. The group intends to leverage the brand and establish about 25 franchise pizzeria branches nationwide in the coming years.
Wave of acquisitions in the industry
The current deal comes against the backdrop of a wave of mergers and acquisitions in the sector. Just recently, it was reported that Nono Group, which owns the Giraffe and Takeria brands, acquired 50% of the Tel Aviv burger brand GDB at a valuation of NIS 65 million. While Nono chose to expand into the burger segment, BBB is now taking the opposite path, moving from the bun into Italian-American baked goods.
Under the agreement, the brand’s founders, Dolev Elali and Moran Shakuf, will continue to lead the professional side. The two are considered experts in the field after training in Naples, Italy. American Dolce is regarded as a unique brand offering three different styles under one roof: New York pizza, pan pizza, and Detroit pizza. All pizzas are handmade on-site from ingredients imported from abroad.
Ahova Turjeman, CEO of BBB Group, said, "We see significant growth potential in the pizza world, similar to what we achieved in the burger market. American Dolce is a brand with strong DNA, well-known and loved by the Israeli consumer, offering an exceptional product with a professional team leading it. Partnering with Dolev and Moran allows us to expand into a new category while maintaining quality, professionalism, and customer experience."
BBB Group currently operates over 100 branches and restaurants, including the BBB network, a burger chain, and Moses’ Shop chain. Recently, it opened five branches of the Latin RAPIDOS brand, with a projection to reach 15 branches by the end of 2026. The group is owned by its founders, including Turjeman, Yaron Israel, Ron Shulman, Shagiv Abramson, and Tal Yatom, alongside Dor Alon, owned by Moti Ben Moshe, which holds half the shares.