This week, the French fashion brand ba&sh is launching an official website dedicated to the Israeli audience – another step in deepening the brand’s long-standing connection with Israel. For 17 years, ba&sh has been sold in Israel, exclusively imported by fashion entrepreneur Ilan Malka, who has accompanied the brand’s growth in the local market and turned it into a familiar and loved name among Israeli customers.
For the past eight years, the brand’s flagship store has operated on Shabazi Street in Neve Tzedek, a location reflecting the Parisian DNA of the brand alongside Tel Avivian aesthetics. The launch of the Israeli website expresses trust and a clear choice for Israel, joining a select few markets where the brand operates a dedicated local site.
The new website offers a full shopping experience in Hebrew, access to the latest collections, local customer service, and shipping within Israel, thus strengthening its commitment to the loyal audience built here over the years.
The French fashion brand was founded in Paris in 2003 by best friends Barbara Bucara and Sharon Krief (their names are the source of the “ba” and “sh” that make up the brand’s name). Their shared love of fashion in general, and the desire to bring their dream wardrobe to life so they could share it with more women in particular, led them to establish it in the early 2000s and maintain a colorful, eclectic, relaxed, and joyful design language. In its garments, as well as in its commitment, the brand places women’s empowerment at the heart of its mission.
At the same time, the brand places increasing emphasis on corporate responsibility and sustainability, including the use of responsible raw materials, circular initiatives, and the development of innovative trade solutions, as part of a long-term strategy. Over two decades, it has evolved from a local boutique player to a leading international premium brand, now operating in dozens of countries worldwide with 400 points of sale, a network of independent stores, extensive online activity, and collaborations with leading international retailers.