The iDigital retail chain, the official marketer of Apple products in Israel, is launching an exceptional sales model in the local market: Starting this month, customers who purchase an Apple Watch from the new series will be able to return it within 30 days and receive a full refund. For the average reader, this means a full-fledged “test drive”; instead of relying on online reviews, the consumer can wear the watch, check how it responds to their physical activity and how it synchronizes with their personal iPhone - and if the product does not meet expectations, it can be returned without commitment.
The new move is expected to be available at all 23 branches of the chain and on the online site. This represents a significant shift in approach in the electronics sector, where it is usually not possible to return products after they have been opened from their original packaging and connected to power. Here, the chain effectively allows active, real-life use of the product as part of the customer’s daily routine, under the guidance of in-store sales experts who will assist in choosing the appropriate model.
In addition to the return option, the chain is launching a promotion of up to a 50% discount on the various watch bands. For the consumer, this is an opportunity to significantly reduce the cost of the overall “package,” as the bands are considered a popular complementary product that allows the watch to be adapted to an everyday or sporty look.
At iDigital, they explain that the step is intended to lower the entry barrier for customers who are deliberating about the necessity of a smartwatch in their lives. According to the Vice President of Marketing, Tsili Balkind, only real-world use makes it possible to understand the value of monitoring medical metrics and technological synchronization. The move is backed by the parent company, iCon Group, which is the official importer of the brand in the country.