Bulgarian Cheese, Meshek Zuriel
The excellent green (and completely blue-and-white) brand is expanding its refrigerator family with two new additions, and also updating its personality.
Meshek Zuriel’s double launch includes a Bulgarian cheese with 24% fat and a refined Bulgarian cheese with 16% fat, both featuring excellent presence, good and non-overpowering saltiness, and a natural ability to integrate into pastries, sandwiches, salad, and an indulgent little bowl, just like that.
At the same time, the Galilean family farm is being highlighted as part of a new branding language, and rightly so, and the boxes were slightly “cleaned” of the noise and returned to the basics, and to the roots. The milk jug, in this case, was only to be expected.
In two words: Bulgarian, Israeli