The Danish audio brand Bang & Olufsen is expanding its activity in the Israeli market with the launch of a new product series in three main categories: Headphones, portable speakers, and home sound systems. The current move continues the company’s guiding line, placing emphasis on the combination of precise sound engineering with materials and design intended to integrate as decorative elements in the living space or for personal use.
In the personal audio segment, the company launched the Beo Grace, True Wireless headphones equipped with 12 mm titanium drivers and support for Dolby spatial sound. The headphones include an adaptive noise cancellation (ANC) mechanism and an aluminum charging case enabling up to 17 hours of listening. The design relies on the brand’s familiar Scandinavian philosophy, using polished aluminum and soft geometric lines. The price of the model will stand at NIS 4,399.
In the mobility category, the third generation of the iconic Beosound A1 speaker was introduced. The new model offers 360-degree sound and full resistance to water and dust. It is the world’s first Bluetooth speaker to receive the Cradle to Cradle certification, indicating a sustainable design that enables repair and replacement of spare parts over time. The device includes a microphone array for calls and a battery sufficient for 24 hours of operation, and its price will start at NIS 1,299.
For the home space, the company introduced the Beosound Premiere, a soundbar designed as an architectural element that includes a carved oak wood cover and a responsive LED lighting system. The system is based on ten custom drivers and Wide Stage technology to create a wide soundstage, with the option to expand into a full home theater setup. The launch price of the system will start at NIS 22,490. These products mark the continuation of the brand’s trend in manufacturing premium devices aimed at an audience seeking a combination of technical performance and designed appearance.