Ahead of the marathon season, Oakley, the sports and lifestyle eyewear brand, is launching a new running collection designed for runners who don’t compromise - on performance, comfort, or style.
Oakley’s new collection is built specifically for the demands of long runs, high paces, and changing terrains. It combines technological innovation with contemporary design, making the glasses not just a sports tool but also a fashion statement. At the core of the series is PRIZM lens technology, which sharpens vision, enhances contrast, and allows for rapid identification of obstacles and changes in the course - a critical advantage in competitive races.
The lightweight and durable O-Matter frames provide a perfect fit, even during intense movement and heavy sweating, maintaining a feeling of lightness throughout the run.
The Unobtainium grip system on the nose and temples ensures maximum stability even in extreme heat, humidity, and exertion, keeping the glasses securely in place - without adjustments or interruptions to the run.
The advanced aerodynamic design improves airflow, reduces fogging, and allows for high performance even in the final kilometers, when fatigue is already setting in.
Beyond the athletic benefits, Oakley’s collection also appeals to a broader audience that has, in recent years, embraced sports eyewear as an integral part of daily style. More and more people are wearing running and lifestyle glasses with everyday outfits - in the city, at work, and during leisure - as a personal statement of activity, dynamism, and innovation.
As part of the marathon season kickoff, Oakley is sponsoring the Tel Aviv Marathon, inviting the public to visit the brand’s booth located near the main stage. Oakley’s eyewear collection is now available at authorized retailers and selected stores across the country.