Snap Inc. announced the launch of the "Creator Subscriptions" service, which allows app users to financially support their favorite content creators. The move, which represents the adoption of a strategy already implemented on Meta’s platforms, is intended to help creators generate a steady and stable source of income directly from their audience, while strengthening user loyalty to the app.
As part of the new service, paying subscribers will gain access to exclusive content in Snaps and Stories that is not available to all users. In addition, subscribers will enjoy priority in receiving responses from creators and viewing content without ad interruptions in those creators’ Stories. Snap clarified that the model grants creators "freedom to experiment" and enables them to build a more committed community over time.
The platform grants creators full control over pricing, allowing them to set the monthly fee from a list of recommended price tiers. According to reports, creators are expected to retain about 60% of the revenue after deducting the app store commissions of Apple and Google, positioning Snap as a direct competitor in the content creator economy market.
The service is currently in an early Alpha testing phase, available to a selected group of “Snap Stars” creators in the United States. At this stage, the option to subscribe is limited to iOS users in the American market. The company anticipates that in the coming weeks the service will expand to Canada, France and the United Kingdom, and later to additional countries and devices.