Central Jerusalem continues to evolve, this time with the opening of the new boutique hotel JROSE, joining the wave of urban hospitality in the city. The hotel, located on Agripas Street, just steps from Mahane Yehuda Market, brings a contemporary hospitality concept aimed at young guests, couples, and business travelers seeking an urban experience connected to the local pulse.
JROSE, established with an investment of millions of shekels, spans four floors and includes 32 high-standard rooms with a classic-modern European design. The rooms are offered in different finishes – standard and premium.
The hotel is considered the "younger sibling" of the long-established Eldan Hotel in Jerusalem, but it presents a fresher and lighter design language. Alongside the lobby designed in a modern style, the hotel offers a quiet inner courtyard – a pleasant contrast to the street bustle – as well as a rooftop overlooking the city, providing a different perspective on the city center.
One of JROSE's most notable advantages is its location: A meeting point between the market, Mahane Yehuda’s food and bar scene, and the renewed city center. As part of its connection to the surroundings, breakfast is served at the nearby café, completing a local and informal experience.
The hotel also offers a significant advantage in terms of transportation. Its location on the light rail line allows for convenient and quick access, including a direct connection from Tel Aviv via the high-speed train to Navon Station and a short continuation on the light rail – without the need for a private car and avoiding traffic and parking hassles.
Regarding prices, currently a standard room starts at NIS 410 per night. A premium room starts at NIS 575 per night.
The name JROSE combines Jerusalem and rose, and the hotel’s branding draws inspiration from the world of flowers. The rose motif accompanies guests through small details across the hotel – from signage to room design. The design is led by designer Aliza Cohen.
According to the hotel’s CEO, Adi Ben Shitrit, JROSE was born out of a desire to create a boutique experience that speaks the contemporary language of Jerusalem – combining a vibrant, urban exterior with a refined, calm, and designed interior, suitable for the new pace of the city center.