Extra Retail, the retail arm of the Alon Blue Square Group, owned by businessman Moti Ben Moshe, is accelerating its expansion momentum and opening 9 new branches of the home styling and lifestyle brands Vardinon and Naaman.
The new stores, in whose establishment Extra Retail invested approximately NIS 5 million, span a total area of more than 1,000 square meters, and constitute an additional layer in the strategy of strengthening and enhancing the house brands.
The new branches were designed in a modern and advanced concept, combining a meticulous and exclusive design language with experiential planning of the store space. The emphasis was placed on smart and accessible shelving, intuitive arrangement of items, integration of digital screens with innovative technology, and the creation of a premium atmosphere aligned with the brands’ values.
The move includes the launch of Naaman stores at Ir Yamim Mall in Netanya, in Ra’anana (Ahuza 142), at the Marom Naveh commercial center in Ramat Gan, and at Mor Mall in Harish. Vardinon opened stores at Kfar Yona Mall and in Be’er Ya’akov, and during the month of March additional stores will also open at the Mivne shopping complex in Holon and at the Kiryat Mall. In addition, the group recently launched a spectacular store combining the two brands in Mevaseret Zion.
In total, Extra Retail operates more than 150 Vardinon and Naaman stores nationwide.
Sigal Oron, CEO of the Naaman and Vardinon Division, stated: "The current move is integrated into Extra Retail’s intensive growth plan. We are proud to bring the Israeli consumer home styling products at a level of quality not previously seen in the country. Behind the wide variety of our High End items stand uncompromising standards."
Gil Gershon, Marketing and E-commerce Department Manager of the Naaman and Vardinon Division, added: "The group opened the year at full strength: We concluded 2025 with 7 stores, and already now we have completed the opening of 9 new stores in leading locations in Israel. Expanding the store network alongside deepening online activity allows us to make the brands’ high-quality products accessible to customers throughout the country."
The Extra Retail Group has presented impressive growth in recent years, with an annual sales turnover estimated at approximately NIS 1 billion. The group holds 11 leading brands and operates approximately 450 branches in Israel and Portugal.