After a period we all wanted beauty – Israel’s top fragrance chain opens in the North

After a period in which people were looking for something beautiful to hold on to, Israelis now seem to be reclaiming their indulgence. The Lilit Cosmetics Group, the largest cosmetics group in Israel, chose exactly this moment to expand the BEYONDSKIN chain to northern Israel – and bring to Hakiryon a fragrance and beauty experience that until now required a trip to Tel Aviv. An investment of approximately NIS 1.5 million, designed by a leading architect, and brands that beauty insiders speak about in whispers – the new branch at Ofer Hakiryon Mall is not just another store.

For those who are not yet familiar – BEYONDSKIN is a luxury concept chain that brings together more than 20 of the world’s leading niche brands under one roof. These are not brands you will find in every cosmetics store, but names that fragrance and beauty enthusiasts actively seek out: Creed, Diptyque, Maison Francis Kurkdjian, Kilian, La Prairie, and others. Alongside fragrance and skincare, the chain also offers a luxurious collection of home fragrances and candles – with prices ranging from NIS 100 to NIS 10,000 per item.

Until now, the chain operated in only three branches – Ramat Aviv Mall, HaZahav Mall, and Ayalon Mall. The new Hakiryon branch is the first outside the central region, and spans approximately 100 square meters in the mall’s Fifth Avenue. The design is a direct continuation of the concept that has accompanied the chain since its founding – a modern and elegant space, sensual and meticulously curated, designed to turn every visit into an experience in itself.

With the opening of the branch, two fragrance brands are joining the chain for the first time – brands that anyone interested in the niche fragrance world has likely already heard of. The first is INITIO Parfums Privés – a brand that bases each scent on scientific research in the field of pheromones and attraction chemistry, with fragrances such as Atomic Rose and Side Effect that have already become iconic. The second is Parfums de Marly, a French fragrance house inspired by the opulence of the 18th-century Versailles court – with gold-adorned bottles and scents such as Layton, Pegasus, and Delina, considered among the most coveted in the world.