In recent years, the television market has entered a kind of design and conceptual stagnation. While screens have continued to grow and 4K resolution has become a transparent standard, the real competition has shifted to the field of user experience and the manufacturers’ ability to justify the presence of a huge black rectangle at the center of the home. For the Israeli consumer, a World Cup year or major sporting events are always the perfect excuse to upgrade, but when the selection on the shelves looks almost identical, the question is no longer how many inches you get for the money, but which company manages to create an interface that will not make you regret the purchase the moment after installation.
Into this vacuum steps Dreame, a company that until recently was almost exclusively associated with the world of vacuum cleaners and home maintenance. The transition of a tech brand from the floor to the wall is always a risky bet, especially in a crowded market dominated by veteran Korean and Japanese giants. At Dreame, they are trying to prove that their understanding of “user experience” – that same ability to turn an electrical device into something that works with you and not against you – can also translate into the world of content and broadcasting. This is an interesting attempt to break through the glass ceiling of a niche brand and become a legitimate player in the home entertainment system.
I received the company’s 65-inch S100 model for review ahead of the summer’s football festivities, to understand whether there is real innovation here or just the exploitation of marketing momentum. In a world where picture quality has already reached a very high level across almost all price ranges, the test focused on whether Dreame manages to bring something different to the table, or whether this is just another generic screen trying to ride on the reputation of a familiar name from a vacuum cleaner box.
Design: Minimalism that leaves room for the picture
The first stage in Dreame’s attempt to move from the floor to the wall goes through the visual test, and there it meets a familiar reality. At first glance, the 65S100 aligns with the modern standard of frameless displays, but it offers no design breakthrough that we have not seen among competitors in the past three years. The frame is thin on three sides, as is customary in the category, allowing the image to take up most of the visual space. This is a fairly generic-looking television – it does not try to be clever or reinvent the aesthetic wheel, and that in itself is perfectly fine for a screen that is meant to blend into the living room rather than steal the show.
Although the screen comes with a standard tabletop stand, we chose to test it mounted on the wall, the natural starting point for most users purchasing this size. Wall mounting highlights the device’s profile, which is not the thinnest on the market but also not overly bulky. For those who choose to place the television on a console, the included stand does the job and provides sufficient stability, although it requires a wide surface area. There are no creative solutions for cable management or engineering flourishes here, just a functional execution of a basic consumer product.
Bottom line: The 65S100 looks exactly as a television in 2026 is expected to look, without aspirations for exceptional luxury design. The casing is mostly plastic, and the finish is clean but simple.
User experience: Speed is the name of the game
One of the common problems in mid-range screens is “lag” – those frustrating seconds of waiting between pressing a button on the remote and the screen’s response. Here, the Dreame manages to surprise. Switching between content apps (Netflix, YouTube, and local streaming providers) is particularly smooth and fast, thanks to an efficient combination of processor and the Google TV system. For anyone planning to “zap” between games and news, this is a significant advantage that makes everyday use frustration-free.
Technical specifications: Sharp picture and immersive sound
When it comes to picture quality, Dreame’s S100 tries to flex exactly where standard screens fall short. It uses Mini-LED technology, which essentially means a large number of tiny lights illuminating the panel. The big advantage here is control: Unlike simpler televisions where black looks somewhat gray due to light leakage, here the screen can “turn off” specific areas almost completely. The result is excellent contrast – blacks are very deep, and other colors appear vivid and prominent thanks to the QLED layer. It is not OLED, but it is the closest we have seen with this technology, and it definitely delivers when watching a dark film or a night football match.
One of the biggest challenges in the Israeli living room is daylight entering through the window, and in this respect the Dreame performs surprisingly well. It reaches a brightness level high enough to watch a match in the afternoon without fighting annoying reflections (unless direct sunlight hits the glass). This is a 4K screen that supports all modern formats such as Dolby Vision and HDR, meaning that if you are watching high-quality content on Netflix or Disney Plus, the image gains depth and dynamism that are hard to find in cheaper screens. Gamers will also feel at home here, with a high refresh rate that maintains smooth motion and an almost zero response time between pressing the remote and what appears on the screen.
But the real surprise is something that usually requires buying external speakers: The sound. While most thin televisions sound “flat” and metallic, the S100 packs in an array of 11 speakers. It sounds like a lot, and it really feels that way. There are tangible bass levels (thanks to a dedicated rear speaker) and sound dispersion that attempts to envelop the room. True, it will not replace a premium home theater system for NIS 5,000, but for the average user, this is sound quality that eliminates the need to purchase a separate soundbar. It is rare to see a thin screen that manages to produce sound with so much “body.”
The feature every parent needs: Where is the remote?
Control of the screen is done via a functional remote that includes all the expected shortcut buttons for Netflix and YouTube, but the real highlight here is the solution to the most annoying problem in the living room: “Where is the remote?”. Dreame has integrated a small button at the bottom of the screen that triggers a locating menu when pressed. Pressing it again makes the remote beep, allowing you to find it within seconds even if it is buried deep under sofa cushions or left in another room. This is a small, almost invisible addition, but one that significantly improves quality of life in an active household.
The remote itself responds quickly and makes good use of Google Assistant voice commands, eliminating the need to type movie names letter by letter. Despite its stability and comfort, the lack of backlighting for the buttons is noticeable in a dark room – a feature that would have made it perfect for nighttime viewing. Still, the Google TV interface running in the background is fast and intuitive, making navigation between apps a smooth experience without unnecessary delays.
Bottom line
Bottom line, the Dreame 65S100 does not try to be the most sophisticated television on the market, but rather one of the most balanced options currently available. At a price of NIS 3,790 – a very competitive price tag for a Mini-LED screen of this size – it delivers a practical package. It offers a slim design that aligns with the modern line, but its main advantage is speed; while competitors at the same price level tend to lag behind with slow interfaces, here navigation in Google TV flows without delays. For those looking to upgrade ahead of the summer’s sporting events without paying a premium just for the brand name, this is a very serious option that offers high value for money.