The Consulate General of Israel in New York on Wednesday unveiled a new redesign of the official blog of Israel, isRealli.org. The new makeover includes a sleeker design, user-friendly interface, enhanced navigation, redefined categories, as well as boosted interaction. It was designed to look and feel like an online magazine, while maintaining its original vision as a blog that showcases Israel beyond the headlines. isRealli was launched in 2006 and was the first blog in the world to ever be administered by a government office. Today, it has become a defining tool in Israel's public diplomacy efforts, attracting users from more than 150 countries across the globe; a large constituent of them from Europe, Asia, and Muslim countries such as Iran, Turkey, and Egypt. "With the growing presence of social networking sites, we decided this would be an opportune time to modernize isRealli and keep it visually current with today's technology," says David Saranga, Consul for Media and Public Affairs at the Israeli Consulate in New York. "This redesign is a reflection of Israel's booming high-tech industry, which continues to be a global leader in today's economy." Users will notice a new logo of a Hoopoe representing Israel's national bird, a featured box that will showcase the latest in Israeli culture, and improved search functions that will increase the overall ease of finding stories. Plus, more features to the site are already in the works, such as interactive tools and games set to be added in the near future.