The Tiv Ta'am supermarket chain held a fundraising campaign across its 47 branches that raised a total of NIS 112,750 for Make-A-Wish Israel, holding a donation ceremony at the flagship store in Netanya's Poleg Industrial Zone on Wednesday.
Tiv Ta'am Group CEO and owner Hagai Shalom, along with senior company management members Yossi Shalev and Avivit Levy-Naim, hosted charity officials, including founder Avi Bar-Aharon and CEO Denise Bar-Aharon, at the flagship supermarket.
Make-A-Wish Israel aims to fulfill life-changing wishes for children with life-threatening illnesses.
It is a privilege to take part in such meaningful humanitarian work, Shalom noted, thanking the customers and employees who proved how community and charitable giving can change lives.
The Bar-Aharons added that this recurring partnership provides the strength to reach every sick child in Israel and grant their heart's desire.
What does Make-A-Wish do in Israel?
Make-A-Wish has operated in Israel since 1996. The foundation aims to provide children and families with joy and laughter during their most difficult times.
Celebrating 30 years of activity, the organization has fulfilled over 6,000 wishes for children between the ages of three and eighteen.