The farmers and agriculture workers protest will reach the doorsteps of the cabinet meeting set to take place in Jerusalem on Sunday, Maariv reported on Saturday.
The new laws aim to recognize European standards on fruits and vegetables and will aim to create more competition in the industries, which is supposed to lower prices. This will be done gradually by lowering tariffs on fruit and vegetables.
Alongside adopting European standards on fruits and vegetables, regulations on European fruits will be loosened, meaning there will be a bigger range of fruits available all year round.
Thousands will enter Jerusalem on Sunday on tractors and other agricultural vehicles to protest the reforms they call "destructive," as the Israeli government's cabinet meeting takes place.
The protest organizers, Shay Hagag, head of the Israeli Farmers Union Avshalom (Avi) Vilan, Israeli Regional Council Center CEO Dubi Amitai, Moshavim Movement Secretary-General Amit Ifrach and Israel Farmer's Federation CEO Nir Meir were locked in negotiations with the Agriculture Ministry and the Finance Ministry to no avail, as of Saturday.
"We are in favor of competition and not afraid of it," said the heads of the agricultural reforms protest in a joint statement.
“The agriculture reform is one of the most important in the Arrangements Law and comes to strengthen the Israeli farmer while treating the cost of living and benefit with consumers,” Liberman said when announcing the reforms last week.
He also said that the program will save Israelis some NIS 2.7 billion a year, or NIS 840 per household.
"We will not allow for Israeli families to be denied fruits and vegetables because of their high prices in the market," said Agriculture and Rural Development Minister Oded Forer.
"The change is closer than ever. Soon, we will be able to buy and eat fruits and vegetables for a cheaper price," added Forer.