The Ofer Malls Group has teamed up with Israeli breast cancer awareness advocacy association One in Nine for World Breast Cancer Awareness Month. On Thursday, the group began illuminating its Ofer Ramat Aviv Mall with pink lights.The color pink is meant to raise awareness of breast cancer and the importance of early detection of the disease. One in Nine works throughout the year to raise awareness of breast cancer and the importance of early detection. The association's main activity is to have women tested for breast cancer from the age of 40. According to the organization's website, One in Nine was established in 1994 by a number of Israeli women who had survived breast cancer. At the time, the risk of a woman developing breast cancer in Israel was one in nine, or about 11%. Today it is one in seven – about 14%. After the coronavirus lockdown, a fashionable bracelet will be launched by Ofer Malls, designed by designer and fashionista Etos Kobo.The item will be sold in Ofer malls at a symbolic price, and all proceeds will be donated to One in Nine.