A breast cancer survivor who isn't afraid to confront society's beauty standards.
"We call on every woman and man to be tested at age 30 and get a mammogram at age 40," said the organization.
The color pink is meant to raise awareness of breast cancer and the importance of early detection of the disease.
According to the Israel Cancer Association, about 4,500 women are diagnosed with breast cancer in Israel each year and about 900 die of the disease.
The FDA approval for HealthMammo marks the companies first oncology solution to earn the coveted "go-ahead" from the US-based federal agency.
The London-listed company said on Monday it would pay Daiichi an upfront payment of $1 billion for DS-1062, a type of antibody drug conjugate (ADC).
Some 94% of women with breast cancer who knew they were carriers in advance did not die of any cause within five years.
11 new MKs set to enter Knesset under Expanded Norwegian Law
A powerful story told in this unrated, 1 hour and 32 minute long film.
"It's important for women to know that early detection is key. As a community, as a society, we need to figure out a way so that everyone has access to a mammogram."