The a capella group released the song in hopes of lifting the spirits of Israelis, as the country has been under much controversy within international media due to the recent exchange of rocket fire between the Jewish state and Hamas. One of the original members of the group, Simcha Tamkin, recently got married and the song was written for his wedding ceremony. "As we say, one simcha leads to another, and we were fortunately able to make this video one that celebrates Rabotai weddings—past, present, and future," the group stated. "We also hope that this video can serve as a reminder that no matter what life throws at us, we can stay strong and united."