How about an example?"} 96:{"position":56,"content":"A horrific image was publicized described as an Israeli soldier threatening a Palestinian girl with his weapon. Every Israeli soldier who saw it knew immediately that this wasn’t an Israeli, that the rifle was a Kalashnikov, which the IDF doesn’t use. Additionally, the soldier’s jacket is not the IDF uniform, and there were a bunch of other indicators that were highly suspect. The thing is that someone looking at that image and who isn’t Israeli can’t know the difference, and we can’t expect the average American to differentiate between a Kalashnikov and an M16. A long time passed before someone found the original photo, and it was proven as not having been taken in Israel but apparently in Bahrain. From the PR perspective, though, it made no difference anymore. The narrative was set and the damage done. That image was engraved in people’s minds."} 97:{"position":57,"content":""} 98:{"position":58,"content":"It’s very sad how easily the public can be manipulated."} 9a:T4f8,Sometimes these lies are so blatant that they play out badly for the other side. In one high school I visited, I was in a discussion against a Palestinian called Amin. Partway through he says, ‘It’s really hard for me to be here with someone who murdered my family when I was a child.” I asked him if he was referring to me as a representative of Israel or a representative of the IDF. His answer was, “I remember you from when I was a child. You came and murdered my family.” All the kids there looked at him, and then at me as though I were some kind of monster, a murderer. I just answered very simply, “Amin, you’re about 50, and I’m 28, so I wasn’t alive yet when you were a child.” The high school kids understood instantly that they’re dealing with a liar. He lost his credibility in one instant. On some other occ

Israel’s public diplomacy guru

Sitting down with PR expert Ran Bar-Yoshafa.

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