Hasbara (the overall public relations efforts to defend abroad the point of view of the State of Israel) must change in three broad areas: Messaging, Resources, Execution.
Bennett’s visit to the White House this week – and the appointment of a new Israeli ambassador to Washington – should be used to launch a Jewish, Israeli, Zionist counter-offensive.
Israel has never really made up its mind as to how it should conduct its PR activities, and who should be in charge.
Israel’s hasbara problem is, of course, only a symptom of much more serious phenomena, among them: the threat to our relations with the US and its Jews.
Despite Israel’s internationally recognized right to defend itself against terrorist attacks, it appears that Israel’s public diplomacy doesn't convince the global media and Western politicians.
Nicholas Kristof follows this line of thought in his New York Times column of June 2.
Israeli expat Noa Tishby seeks to set straight her fellow secular liberals in Hollywood and on college campuses when it comes to her natal land.
The latest fighting in Gaza exposed the ailments of Israel’s information operations, with IDF positions lost in translation.
Israel should aim to promote critical thinking among the world which will hopefully lead to a more moderate and balanced view of the conflict.
The latest war between Israel and Hamas brought this shift to the front and suggested the pro-Israel community needs to reassess its tactics and long-held assumptions.