Hasbara
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.
Civil Advocacy Center head urges single ‘command’ for Israel’s public diplomacy - interview
Israel must create a civilian public diplomacy corps now - comment
Winning the eighth front: Israel's fight for legitimacy, narrative - opinion
The Israeli side of the story deserves to be heard - opinion
It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.
Sa'ar announces forum with worldwide Jewish leaders to address growing antisemitism
Leaders from Jewish communities and organizations worldwide will participate in the J-50 Forum, to be held in Jerusalem from December 21 to 24.
Fixing Israel’s broken PR strategy: What Zionism can learn from Sun Tzu - opinion
Israel cannot afford to continue losing the information war while winning on the ground.
Israel's next war: A battle fought in classrooms, boardrooms, and the media - analysis
Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.
WZC supposed to be about unity; J Street made it about division - opinion
Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.
Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature
TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.
Mordechai Frizis: Israel advocate to Greek public
This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.
To win the next war, Israel must master the media battlefield - opinion
If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.
Telling Israel's story: Influencers, educators, and firsthand experience - opinion
The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?
Why Israel is winning on the battlefield but losing the global narrative war - opinion
Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.
Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment
After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.
