hasbara

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Here's how Israel can have better hasbara - opinion

Hasbara (the overall public relations efforts to defend abroad the point of view of the State of Israel) must change in three broad areas: Messaging, Resources, Execution.

By DAVID S. LEVINE
29/09/2021

Israel must make public diplomacy the top of its agenda - opinion

Bennett’s visit to the White House this week – and the appointment of a new Israeli ambassador to Washington – should be used to launch a Jewish, Israeli, Zionist counter-offensive.

Israel needs to decide who maintains its public image - opinion

Israel has never really made up its mind as to how it should conduct its PR activities, and who should be in charge.

How can Israel convince gentiles if it can't convince Jews? - opinion

Israel’s hasbara problem is, of course, only a symptom of much more serious phenomena, among them: the threat to our relations with the US and its Jews.

By AVI GIL
15/07/2021

Solving Israel’s public diplomacy dilemma - opinion

Despite Israel’s internationally recognized right to defend itself against terrorist attacks, it appears that Israel’s public diplomacy doesn't convince the global media and Western politicians.

29/06/2021

Anti-Zionist tautology: Israel is evil or there is no good - opinion

Nicholas Kristof follows this line of thought in his New York Times column of June 2.

By WALTER E. BLOCK , ALAN FUTERMAN , RAFI FARBER
16/06/2021

Noa Tishby’s guide to Israel - book review

Israeli expat Noa Tishby seeks to set straight her fellow secular liberals in Hollywood and on college campuses when it comes to her natal land.

Gaza fighting exposed IDF's information failures

The latest fighting in Gaza exposed the ailments of Israel’s information operations, with IDF positions lost in translation.

Israeli-Palestinian conflict is complex. Israel must admit it - opinion

Israel should aim to promote critical thinking among the world which will hopefully lead to a more moderate and balanced view of the conflict.

By KEREN AZARIA
08/06/2021
American Jews marching in New York with Israeli flags. How can we bridge the divide between Israel a

Is Israel advocacy in crisis? How the Gaza conflict exposed fault lines

The latest war between Israel and Hamas brought this shift to the front and suggested the pro-Israel community needs to reassess its tactics and long-held assumptions.

By RON KAMPEAS/JTA
04/06/2021
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