Hasbara
Hasbara explains, but Zionism must sell - opinion
The problem may not be that the world lacks information about the Jews, but rather that the Jewish world has forgotten to inspire loyalty, admiration, participation, and belief.
How Israeli politicians fall into the hasbara trap - opinion
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
In a divided world, Israel needs a new hasbara playbook - opinion
Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.
Israel’s shift from seeking approval to shaping global narrative - opinion
It took the international responses to the October 7 massacre and the vicious antisemitism, the horrors, and the deaths for Israel to mature.
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.
A time to act: When citizens must become strategic communicators - opinion
Jews do not control the narrative. Like every other community, they participate in it.
No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis
The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.
Jodi Samuels’s journey: Aliyah, advocacy, and community
Samuels reflects on her aliyah and advocacy journey: 'I wanted two things in my life: to live in Israel and to have an open home.'
Is Israel prepared for the antisemitic fallout of a US‑Iran war? - opinion
A geopolitical earthquake abroad could trigger a social and political antisemitic tsunami at home.
Israel's negligent ‘hasbara’ failure in Gaza could have been avoided - opinion
While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them.
From ‘hasbara’ to cognitive warfare: Why responsibility must be reframed - opinion
Antisemitism today is not only hatred of Jews: It is a tool for destabilizing democratic societies, eroding confidence in information, and turning identity itself into suspicion.