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View of Yokneams high-tech area.(Photo by: Wikimedia Commons)
Alternative Israeli Hi-tech Hub Spurs Medical Innovations
By MAYA MARGIT/THE MEDIA LINE
09/09/2018
A small city in the Lower Galilee is transforming into a major alternative hi-tech hub for medical and pharmaceutical companies
Standing up is something most people take for granted, but for those paralyzed from the neck down assuming an upright position is anything but normal. Now, a revolutionary Israeli device is enabling quadriplegics to navigate all kinds of indoor and outdoor terrain either seated or upright while maintaining perfect equilibrium.

Developed by UPnRIDE Robotics Ltd., the specialized wheelchair is designed for people who have lost mobility in all four limbs. Dr. Amit Goffer—himself a quadriplegic—is the creator the device, having come up with the idea after inventing ReWalk, a bionic exoskeleton designed to enable paraplegics to stand, walk, and climb stairs. Dr. Goffer could not, however, use ReWalk because his hands are partially paralyzed and so, in 2014, he founded a company to develop a next-generation mobility enhancer: UPnRIDE.

“These [devices] are fantastic for quadriplegics, especially to be able to communicate at eye level because it is very difficult and awkward as an adult to be at the height of a child,” Dr. Goffer, President of UPnRIDE, explained to The Media Line. “I think that when in a wheelchair, there’s an issue with [maintaining one’s] self-esteem and dignity. It’s perhaps even the number one problem.”

Dr. Goffer highlighted that the product is beneficial for people suffering from multiple sclerosis, cerebral palsy and other mobility-limiting diseases. The machine also reduces the number of health issues associated with remaining seated for long periods of time in a standard wheelchair, such as pressure sores.

Dr. Goffer became confined to a wheelchair himself following a tragic accident in 1997 during a family trip.

“We rented all-terrain vehicles (ATVs) and my braking system was out of order,” he recounted. “I crashed into the trunk of a tree and I flew through the branches of the tree. Humans are not supposed to fly at all. This is how I broke my neck.”

UPnRIDE is in the process of manufacturing its first batch of commercial products. Concurrently, the technology is undergoing clinical trials in Israel and the United States and has already obtained clearance to be sold across Europe.

The device is just one of hundreds of inspiring innovations spawn in Yokneam, a small city that overlooks the scenic Jezreel Valley in Israel’s Lower Galilee. Founded in 1950, Yokneam is located at the crossroads of two major highways in northern Israel about 50 miles from Tel Aviv. Although not a major urban area, the city is transforming into one of the country’s fastest-growing tech hubs thanks to generous government tax breaks, special grants and a high overall quality of life.

While Tel Aviv is widely considered the heart of Israel’s high-tech industry—often ranked near the top of various world listings for its dynamic start-up scene—Yokneam’s reputation as a center for innovation is rapidly growing. Among the roughly 160 tech companies based there, several have recently nabbed prestigious international grants and awards.

“Yokneam has a very high percentage of companies involved in long-term research,” Tzvi Ben Elya, Coordinator of Startup Village Yokneam, related to The Media Line, adding that the medical and pharmaceutical industries have especially benefited from the tax structure in place. “Part of it has to do with the fact that this is a family-oriented area and so people come and they choose to stay. The city has a high quality of life and the school systems are among the best in the country.”

According to Ben Elya, some 8,000 people are currently employed by tech companies in the city.

Initially, many American companies were investing in the area, he elaborated, “but in the last few years, there has been a lot of Chinese investment. When [Chinese investors] come in, they usually take the production [back with them], but the research and development (R&D) here grows.”

UPnRIDE is not the only groundbreaking product to emerge from Yokneam. HemoScreen—developed by PixCell Medical Technologies Ltd.—is a portable medical device that could revolutionize the way that medicine is practiced.

“It performs the world’s most common blood test, which is the complete blood count (CBC) within five minutes,” Dr. Avishay Bransky, CEO and Director of PixCell Medical, conveyed to The Media Line. “So imagine that when you go to the doctor you’ll get your blood work done and when you go into the physician’s office he’ll be able to diagnose and treat you in a single visit.”

A HemoScreen unit—which is roughly the size of a lunchbox—can also be used to detect allergies, anemia and even cancer, among other afflictions, and has already undergone several clinical studies in the U.S. It also has received clearance to be sold throughout Europe. Founded almost nine years ago, PixCell Medical recently won a $3 million award from the European Union’s prestigious Horizon 2020 research program. The corporation is now focused on increasing production to commercially-viable levels.

“We just finished the clinical trials towards FDA clearance so it was a very long period of research and development,” Dr. Bransky affirmed, noting the device could be particularly helpful in intensive care units.

For PixCell, Yokneam was a natural fit because the city offers companies ample space and funding needed for the long-term development of medical devices like HemoScreen. “Most of the employees here live in the northern part of Israel so it’s very convenient for them to come work in Yokneam, rather than getting stuck in the traffic jams towards Tel Aviv and central Israel,” Dr. Bransky expounded.

Altogether, the city exports roughly $6 billion worth of technology products annually, according to the Yokneam Start-up Village website, demonstrating how a once-small town with big dreams has transformed into Israel’s leading alternative hi-tech hub.
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