Slogans that are shorter, while more liked, are easier for consumers to forget.
Dairy products on sale at Machsanei HaShuk supermarket chain, one of Israel's largest privately-owned food retail chains, in the northern town of Katsrin, Golan Heights on September 12, 2022. (photo credit: MICHAEL GILADI/FLASH90)ByJERUSALEM POST STAFFUpdated: