Marketing
Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing
WATCH: The Scholar - Insights from the Faculty of the Hebrew University Business School. In conversation with Professor Yaniv Dover, hosted by Maor Zaguri, Acclaimed Israeli Director.
US babycare brand under fire for sexualising children in viral marketing campaign
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Why major brands are tearing up the traditional PR playbook
How digital changed marketing, and how the gaming world reacted
The digital shift is here and businesses cannot afford to wait
The link as a market leader.
Tech talk: Tel Aviv-based team cracks the paid marketing paradox with AI
Led by Israeli tech veterans, Applift uses AI to help apps reduce marketing costs and climb App Store rankings.
From a small dream to major brands: the story of Itzik Gabay and OIG
Less hype, more results: How Nexus International became a $546M giant without ads
Israeli security remediation company Seemplicity raises $50 million
Seemplicity will use this funding to increase its investment in AI capabilities and support a rapid expansion of its marketing strategy.
Good genes, good profit: American Eagle profits surge after controversial Sydney Sweeney ad
US President Donald Trump spoke up in support of Sydney Sweeney as controversy surrounded her latest ad.
When marketing meets design: The kitchen as an emotional and branding arena
Yael Moskowitz, VP of Marketing at Nyga Chef FOR HOME, talks about transforming a functional space into a world of inspiration, style, and content.
Thinking of using an SMM panel: Here is what you should know first!
Tariq Khatri’s quiet revolution: Redefining digital marketing with precision and purpose
