Marketing

The digital shift is here and businesses cannot afford to wait

The link as a market leader.

The Link team
 Artificial Intelligence words are seen in this illustration taken March 31, 2023

Tech talk: Tel Aviv-based team cracks the paid marketing paradox with AI

Itzik Gabay.

From a small dream to major brands: the story of Itzik Gabay and OIG

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Less hype, more results: How Nexus International became a $546M giant without ads


Israeli security remediation company Seemplicity raises $50 million

Seemplicity will use this funding to increase its investment in AI capabilities and support a rapid expansion of its marketing strategy.

AI writing

Good genes, good profit: American Eagle profits surge after controversial Sydney Sweeney ad

US President Donald Trump spoke up in support of Sydney Sweeney as controversy surrounded her latest ad.

Sydney Sweeney poses during the Met Gala, an annual fundraising gala held for the benefit of the Metropolitan Museum of Art's Costume Institute with this year's theme 'Superfine: Tailoring Black Style,' in New York City, New York, U.S., May 5, 2025.

When marketing meets design: The kitchen as an emotional and branding arena

Yael Moskowitz, VP of Marketing at Nyga Chef FOR HOME, talks about transforming a functional space into a world of inspiration, style, and content.

 Nyga Chef FOR HOME

Thinking of using an SMM panel: Here is what you should know first!


Tariq Khatri’s quiet revolution: Redefining digital marketing with precision and purpose


ZENLIFE enters Asia: “One of the most promising markets”

The local company that distributes chocolate-coated vitamins is expanding to the Far East: “Zenlife offers an indulgent approach to vitamin consumption and combats the phenomenon of ‘pill fatigue’."

 Zenlife

Kobi Oz received a new and surprising role at a major real estate company

Musician Kobi Oz and Olympic athlete Raz Hershko were chosen to lead the marketing campaign for the OLAM project by Shikun & Binui Real Estate in Or Yehuda.

Avishay Kimeldorf, Dan Moyal, Raz Hershko and Kobi Oz

What is a Stranger Things star doing in a commercial for the Israeli company?

Fiverr launches a new campaign for its new AI platform - Fiverr Go - starring Brett Gelman, star of the hit series Stranger Things.

 Fiverr's new campaign

How to collect zero-party data using lead funnels


The best tools for growing your social media accounts


The rise of influencer marketing in China