Clark Williams, who was born and raised in Illinois, started his social media journey in 2016 when he made his first Youtube channel playing video games. He reached around 600,000 subscribers and was able to earn $500,000 within a year. He moved to California in 2017 and started his second Youtube channel, which was all about reacting to sports videos. During that time there was hardly anybody who was making this kind of content, and he rapidly gained around 2 million subscribers along with becoming one of the pioneers in the sports reaction and commentary niche.
With the kind of growth mindset that Williams possesses, Youtube wasn’t just it for the influencer. He then branched out in the fashion industry and founded his clothing line in 2019, Likemnds; which is a premium quality streetwear brand. It quickly caught the attention of other fashion bloggers and enthusiasts and following its launch, Likemnds dropped two seasonal collections in the same year. The brand recently released its 2020 VISION collection in line with its goal of expanding into a major streetwear name.