When it comes to social media marketing, Instagram is one of the best bets. First and foremost, the network's popularity is on the rise. The high level of engagement between Instagram users and companies shows that they are also highly engaged.
When it comes to visual material, Instagram is tens of thousands of times faster to produce and consume than written information. Add to this the convenience of accessing Instagram on the go via mobile devices. So it turns out to be almost an ideal social platform for a modern person living at a frantic pace.
Third, unlike traditional social media, visual content sharing platforms successfully generate immediate conversions.
In our article, you will learn the best tips for promoting your business on Instagram.
Why does a business need Instagram?
Pew Research Center estimates that 17% of all social media users over the age of 18 regularly check their Instagram profiles. The primary demographic of this social network is between the ages of 18 and 29 years old. We're dealing with a generation whose purchasing decisions are heavily influenced by social media.
Gender-wise, Instagram is dominated by women. Instagram users are very active on this network. 57% of owners check their account at least once a day, and 35% do it several times a day.
Using Instagram as a platform for promoting your business, you will reach many people who are likely to be interested in buying your things or services. You will also have additional space for advertising. Today, Instagram users often make purchases by viewing ads on this platform.
Best tips for promoting your business on Instagram
We have prepared a list of the main methods for promoting your business on Instagram:
Enhance your Instagram company profile
Search engine users will see your company's profile if it is optimized.
In addition, they won't get lost thanks to the optimal profile after they've landed. Follow these steps to improve your profile:
- Using your company's emblem as your profile photo is a smart move. Instead of a logo, you might use a picture of your product.
- Your company's name and/or words that convey the spirit of your firm can be used as a nickname.
- Give a brief summary of your proposal's main points. It's important for people to know what you're selling.
- The description should include your phone number and website URL.
Keep an eye on your security settings. All users should be able to see your photographs.
Invite your audience to participate in contests
Contests that offer valuable prizes for winning stimulate user activity effectively. Use this tool to attract additional subscribers and get feedback from the audience.
Offer subscribers discounts and bonuses
Sixty-four percent of Facebook users subscribe to brand pages for discounts, according to research from UMass Dartmouth. If you offer incentives, Instagram users will follow your account more frequently. Don't just hand out discount vouchers. Encourage the follower to engage with your content by leaving a few comments, reposting your images, and so on.
Use services to increase likes and followers
Services like Poprey or Buzzoid help businesses get the number of Instagram likes/followers they need to promote effectively. Having many likes and followers on your Instagram profile will help you attract more audiences. People pay attention to live profiles, and likes/followers are just proof of this.
You can get a free trial version of the service on such sites and see the result in a few hours. Moreover, you can also order comments with the help of Poprey or Buzzoid.
Show the capabilities of your product
Stimulate demand by demonstrating the capabilities of your product. Show how high foam the coffee machine makes, let customers evaluate clothes not on hangers but on models, demonstrate the speed of the vegetable cutter, show hairstyles and makeup that you can do in your beauty salon.
Make the most of Instagram. This platform is now the most effective for promoting your business. And if you need help, contact Poprey. This company will gladly help you.