How to use your existing assets to promote your business

  (photo credit: Canva)
(photo credit: Canva)

Every company wants to stand out and be top of mind. Brand awareness is a critical step in marketing and promoting your business to build a wealth of signed clients and success. 

"But, sometimes, cracking that code of how to be top of mind can be difficult. And the thing is, it's not just one thing that you do that magically places your business at the top of people's mental lists. Instead, it's the culmination of different approaches and methods woven together to create a presence that feels like the clear go-to without being shoved down your throat. And that's where our products can help you" a senior marketing manager from "Tikco", told the Jerusalem Post. "Tikco" is a leading company in the bags design and manufacturing and enables custom branding (printing/embroidery).

How to be top of mind without shoving your business down your prospects' throat 

An important thing to remember when promoting your business is that people don't always want to hear that they need your help or services. 

No one wants to be seen as less than needy or unintelligent. They like to think they can figure everything out on their own and do everything themselves. But the fact is, they can't. No one can. So, avoid creating marketing that says, "hey, you're not doing a good enough job. We're better than you." Instead, consider making a brand presence that builds in their mind. So that they can come to the realization of, "hey, I could use some help, and I've decided that this company is the one that I'd like to help me reach my goals." Can you feel the difference? The first can feel belittling. And the second is empowering, as the prospect feels like it's a decision they have made. This means that when they eventually reach out to you or scroll through your website, they are doing so in a motivated and empowered mood, which will hopefully lead to an overall more positive experience, and have them feeling more excited about ultimately working with you. 

How to capitalize on your biggest asset

Now, we know we mentioned using your existing assets to promote your business. Any guesses on what that asset is? … It's your employees. Your staff, your team, YOU! Everyone that makes up your company is undoubtedly one of (if not the) biggest asset you have. 

We know you may be thinking, "well, my employees don't want to go around actively promoting their workplace," and this is the beautiful thing; they don't have to. They don't have to say a single word about who they work for and what they do. But, if they are wearing a branded backpack or item, the people they pass by are still being exposed to your business. Often without even taking in and processing that they're being marketed to. People will see the logo on their bags and likely ask about it. Even if they don't, their brain has still seen that logo. It's taken a mental snapshot and saved it away for later. The more they are exposed to it, the clearer this image will become in their brain and the more front of mind it will be when it comes time for them to seek out someone that offers your services. 

And it doesn't stop there. The beauty of utilizing your employees to promote your business means that everyone in their immediate circle is now exposed to your business: their friends, family, and even strangers who catch the same bus as them every morning. But with the useful products like bags, your brand awareness can go even further. The most popular items for branding are backpacks and notebooks, which employees are most likely to keep for themselves and use in and around work. But, there also a range of bags for children—lunch bags for spouses, cosmetic bags for travel, and more. You can see how each of these items allows your brand to be present in many different environments where they previously had little to no exposure. 

Grow your brand presence with ease

Allow your brand to be more present than ever by creating custom-branded products for you and your employees. Or, if fitting, you could develop premium products as welcome gifts or appreciation gifts like bags for your customers. There's no juicier testimonial than that of a happy customer. Let's assume they have had a pleasant experience working with your business. Things like appreciation or welcome gifts can make them feel special, that you care and are willing to go the extra mile to make your customers happy. All of this makes them more motivated to refer others. 

This article was written in cooperation with Tikco