White label SEO tools – What is the best choice for agencies?

White Label SEO Tools for Agencies: Presenting the Best Options in 2024 and Beyond

White label SEO tools offer a particular convenience for agencies and business users. They allow your company to provide search engine optimization services to clients by using a third-party tool but under your business brand. Clients won’t know that you are using another platform for your SEO services, which is a great way to build your company’s reputation and strengthen relationships with clients.

The good news is that the industry offers many white label SEO reporting tools and white label SEO software. The following guide will try to discover the best picks currently available for teams and agencies. Check out the list of the white label SEO software and pick your favorite!

List of Top Tools

Our team selected the top ten options to make it easy to pick the best white label SEO tool for your requirements. Here’s a brief overview of each platform:

1. SE Ranking. It offers the best value for money and an incredible range of SEO and agency-friendly features.
2. SEMRush. This is an SEO tool with an impressive database of keywords and backlinks. 
3. Sitechecker. It is an excellent choice for those focusing on site analysis and audits.
4. Ahrefs. The tool has the most active web crawler and offers a user-friendly interface.
5. Brightlocal. If your focus is on local SEO, you can’t go wrong with this tool. 
6. WebCEO. Excellent options for customizing your reports, ranging from picking the colors to adding your logo.
7. Raven Tools. It’s an affordable tool that is more suitable for beginners and smaller teams.
8. Woorank. A beautiful design is well combined with useful features that focus on improving site health and performance.
9. AccuRanker. A great choice for extensive keyword rank tracking and reporting options.
10. AuthorityLabs. Client dashboards available via simple URL sharing make collaborating with clients easy.

Factors We Considered When Choosing the Top White Label SEO Tools for Agencies

Our experts left no stone unturned when looking for the best white label SEO software. We tried to analyze all important aspects to ensure the tools deliver the most value to users. Here are the factors we focused on during our analysis:

• Functionality. What are the main features of the SEO white label software included on our list? After all, the features and tools available should meet your requirements – that’s the basic expectation each team has from an SEO platform.
• Interface and Usability. How easy is it to use the tool? Are the menus intuitive and user-friendly? Is it easy to find your way around, and how easy is it to share information among team members?
• Database Size. Some tools have bigger databases than others in terms of crawled web pages and other information. The bigger the database, the higher the chance for data accuracy and usability.
• Flexibility of Pricing Policy. You’ll often find that white label SEO tool creators come up with customized pricing and subscriptions that are adjustable to your team’s needs.
• Trial Period. Is there a chance to try the platform for free? That’s the best way to conclude if the tool is the most suitable pick for your team and requirements.

Now, here are the top white label SEO tool choices based on the above-mentioned factors!

   1. SE Ranking

Overview

SE Ranking was founded in 2012, so it might not be around as long as some other SEO white label software options on our list. Despite that, the platform quickly established its position at the top, especially when considering SEO tools offering great value for money.

Rank tracking makes it easy to monitor ranking changes on Google, Bing, and Yahoo search engines. The site audit covers over 120 metrics for detailed analysis, and the backlink database includes over three trillion backlinks (and growing). Extensive keyword and competitive research, along with specialized content and local marketing tools, are also there. 

AI-powered content editor can collect information from search results and help you create the best outline on any given topic. SE Ranking is one of the most intuitive white label SEO tools, and there’s a minimal learning curve regarding learning how everything works. As for database size, there are over 2.2 billion domain profiles and 188 geo databases, along with 3.3 billion keywords in the base. 

Pros

• Excellent choice for tracking ranks across multiple search engines
• An intuitive content editor with useful suggestions powered by AI
• Detailed site audit with over 120 metrics
• An agency pack with features tailored for teams

Cons

• No white label features during the free trial
• White label options are available in the Agency Pack, which costs extra

Pricing

SE Ranking offers Essential ($55 monthly), Pro (from $109 monthly) and Business subscriptions (from $239 monthly). You can save 20% by choosing annual payments. Pro and Business subscriptions come with an option to purchase an Agency Pack. That’s the way to get white label services and reporting, as well as scheduled reports, 10 client seats, and the lead generator feature. The Agency Pack costs $50 monthly, and it’s billed annually.

There’s a 14-day trial period allowing you to try this platform, and it doesn’t even require a credit card. Different pricing plans and options to include in your subscription make costs highly flexible.

Use By Agencies

SE Ranking includes a Report Builder that makes your reports highly customizable. It’s easy to create detailed reports and schedule their delivery. Excellent integration capabilities, including compatibility with Zapier and Reportz, increase the tool’s value. You can easily share data among team members, and you also have a migration from your old tool to SE Ranking, which is available as a free service. The platform can be completely customizable for white label SEO tools to eliminate SE Ranking references.

Verdict

SE Ranking is among the most versatile white label SEO tools for agencies. It covers all the main aspects your team might need, from tracking ranking changes to creating top-quality content. White label and team collaboration features are also impressive, and the overall impression is that the platform offers excellent value for money.

   2. SEMRush

Overview

Semrush contains one of the most impressive databases among all white label SEO tools. They have over 25.5 billion keywords and 43 trillion backlinks. However, its 142 geo databases and 808 million domain profiles aren’t as generous as what is offered by, for example, SE Ranking.

Decathlon, Samsung, and Amazon are only some brands that trust Semrush, which enjoys a great reputation. SEO features include rank-tracking, on-page and local SEO, and extensive keyword research, including the Keyword Magic tool.

SEO writing assistant and content templates secure personalized recommendations to make the best pages. This white label SEO software also has social media management tools, and competitor and market analysis, including paid advertising research. 

Semrush has over 55 tools, but it takes a while to figure out how to use them to the maximum potential. If you don’t have previous experience with this platform, you might not find it as easy to use as some alternatives.

Pros

• A huge keyword and backlink database
• More than 55 tools for SEO and online marketing needs
• Large tradition and great reputation among business customers
• Social media and local SEO tools included

Cons

• The Agency Growth kit costs extra, and it’s far from affordable
• Not the most intuitive tool out there, especially for beginners

Pricing

Subscription costs begin at $129.95 monthly for the pro package, which allows five projects and 500 tracked keywords per cycle. The Guru package costs $249.95 monthly and comes with 15 projects and 1,500 tracked keywords. The Business plan is priced at $499.95 monthly, and it allows tracking up to 5,000 keywords across 40 projects monthly. You can request a customized plan by contacting the company.

It’s possible to try Semrush for free, but the tools are limited, and there’s no API access. This white label SEO tool has an Agency Growth kit, which costs extra and begins at $69 monthly. Depending on the features chosen, you can collaborate via client portals, use white-label PDF reports, and receive marketing leads.

Use By Agencies

Semrush is great for team collaboration since it allows sharing details with read-only or edit access. Client reporting options are also impressive, although the number of scheduled PDF reports is limited depending on the subscription. You can share PDF templates, too, and also integrate the platform with the Looker Studio. Client portals are extremely useful when working with customers, and there’s an option to include your domain name for the portals.

Verdict

It’s the comprehensiveness that earned Semrush a spot as the candidate for the best white label SEO tool. You’ll find its SEO features cover everything from keyword research and suggestions to social media and local requirements. The API works flawlessly, and there are benefits for agencies, like premium visibility on the platform for Agency Partners.

   3. Sitechecker

Overview

Sitechecker is a white label SEO audit tool that can analyze your site looking for over 300 different issues that could influence your organic traffic. The platform offers a real-time website crawler that’s cloud-based and surprisingly fast. The metrics include overall site score with three categories of problems by priority. Sitechecker can scan up to 300 pages in only two minutes.

Keyword rank tracker can monitor position changes and supports multiple search engines, including Yandex, Yahoo, Bing, and Google. Sitechecker also includes a backlink checker and tracker that helps gather all inbound links in a single place. 

The interface is fairly simple and easy to use for beginners. Although its database isn’t the most comprehensive, the tool helps gather data from the Google Search Console and Google Analytics to have all organic search information clearly available.

Pros

• A fast cloud-based website crawler
• Check over 300 issues that affect your site performance
• Monitor keyword ranks in multiple search engines
• Automated reports supported

Cons

• No keyword research feature
• White label features only a part of the most expensive plan

Pricing

Sitechecker starts its pricing at $49 monthly for the basic package. It supports two sites and 12-month data retention. The Standard subscription enables 24-month data retention and ten sites and costs $199 monthly. The Premium plan removes the website limit and enables a three-year data retention at $399 monthly.

You get two months for free if paying annually. There’s an option to try Sitechecker for free via the 14-day trial that doesn’t require a credit card. White label features are, however, only available with the Premium plan. 

Use By Agencies

Sitechecker is rich with features including software that also allows agencies to automate daily, weekly and monthly reports for various channels. The possibilities for use in agencies are endless. Agencies can benefit from the fact that there is no download limit on reports and there is no limit to invited users, so there’s no need to worry if you exceed your budget. You can use Sitechecker’s audit options to analyze a potential client's website. Communicating these and telling how you can improve those issues and organic traffic can be a way to land more customers. 

Verdict

Sitechecker isn’t the most comprehensive SEO software white label option, but it’s great if your focus is on increasing organic search performance. It covers hundreds of different issues and monitors any changes and keyword ranking positions in multiple search engines. 

   4. Ahrefs

Overview

Ahrefs has over 14.5 billion pages in its database, as well as over 20.4 billion keywords from 216 locations. Add to this the 35 trillion backlinks records included and you get an SEO software white label platform with a huge database.

The main tools available include a site explorer, site audit, rank tracker, keyword, and content explorers. The interface is user-friendly since the main tools are all located in the top menu, and you can easily find the desired feature. Ahrefs has reputable brands like PlayStation, Adobe, and IBM among its clients. 

Pros

• The most active site crawler in the industry
• A user-friendly interface
• An impressive database of keywords and backlinks

Cons

• No free trial option is available
• There are no white-label reports

Pricing

The basic packages are Lite, Standard, and Advanced, and their prices go from $99 to $399 monthly. Agencies looking for the API feature should look for the Enterprise plan, which starts at $999. It’s necessary to contact Ahrefs to come up with a plan that fits your needs so flexible pricing is supported. The downside is that this white label SEO software solution doesn’t come with a free trial.

Use By Agencies

Agencies will benefit from the impressive data offered by Ahrefs. It supports searches across multiple platforms, ranging from Google and Bing to YouTube and Amazon. The complete historical data is another useful feature included in the Enterprise package. The downside is the pricing since the cost of the business-focused plan is quite high.

Verdict

Ahrefs deserves its spot among the top white label SEO tools since it has the most active crawler in the industry. The database is impressive, and you can rely on the accuracy of the information. The API works perfectly, and the features are vast, but the tool’s price is a bit expensive compared to some other options.

   5. BrightLocal

Overview

BrightLocal is a white label SEO software that focuses on local search engine optimization and boasts over 10,000 users including a number of top brands. If that’s where you want to place your focus, you can use the local rank tracker to check positions, as well as a site audit that’s focused on improving local search visibility.

Scheduling Google Posts and active synchronization can help make identical changes across multiple listings effectively. It’s also possible to monitor and respond to reviews from the tool’s dashboard. BrightLocal has a modern interface, but it’s not exactly user-friendly since it comes with a small learning curve.

Pros

• Excellent choice for local SEO management
• Citation builder is useful for managing local citations
• Affordable and flexible pricing options

Cons

• Beginners might find the interface a bit tricky

Pricing

BrightLocal offers flexible pricing, including the plan that you pay as you go with the Simply Listings subscription. All-in-one packages vary from $39 to $59 monthly, but they can get more expensive if you want to manage multiple locations. The most affordable option includes only the essential tools, while more expensive plans come with listings and/or review management features. You can contact the company if you need customized pricing for over 50 locations.

Customizable white label reporting and tools are accessible in all plans, and you also get an Agency Lead Generator and other agency-friendly features. BrightLocal offers a 14-day free trial that doesn’t require a credit card.

Use By Agencies

White label reporting is the main feature for agencies. You can insert your logo and create a shareable report in only a minute. The information is well-sorted and easily understandable. Monitoring and responding to reviews and running review generation campaigns can also help agencies that handle local SEO for their clients. The widget for the agency lead generator allows agencies to attract new clients, grow their business and save money. 

Verdict

BrightLocal can do wonders for your local SEO efforts. All features included are tailored to improve search visibility in the specific area. The pricing is affordable, but the cost grows with the number of locations you want to manage.

   6. WebCEO

Overview

WebCEO currently offers 23 tools that can help with all important SEO aspects. Keyword research uses four different sources – the Google Ads Keyword Planner, People Also Ask widget, Related searches, and Google autocomplete. Rank-tracking supports 370+ global and local markets, including featured snippets results.

Site audit covers everything from technical issues to internal link analysis and sitemap generation. Content submission tool and integration with Google Business Profile, as well as social media analytics like Facebook Insights, are also among the supported features. The recently relaunched interface is more user-friendly, and interactive and overall offers a better experience for agencies.

Pros

• White-label marketing allows hosting the platform on your domain
• Pay-as-you-go pricing options
• Live keyword ranking data available

Cons

• Pricing options are a bit tricky to understand

Pricing

WebCEO pricing is flexible but can be a bit confusing to understand. Beginners can sign up for the Solo package, which has options to pay quarterly ($37 monthly) or annually ($33 monthly). Professional-level subscriptions begin with the Startup plan that costs $99 monthly for five projects and teammates each. 

You remove these limits with the Corporate plan, which costs $299 monthly, or the Agency Unlimited subscription, which costs $99 monthly plus scanning fees. The latter is actually flexible pricing that might be best suited for teams. Annual subscriptions can save you 16%. A free trial is available, and it lasts for 14 days.

Use By Agencies

Customizable reports allow branding everything with details related to your company. That means you can pick the colors that fit your business, adjust the header and footer, and add the company’s name and logo. It’s also possible to pick details to include in the report and set automatic sending options. Agencies can effortlessly use the integrated SEO checklists in the task manager to create their own checklists to ensure the success of a client’s SEO campaign.

Verdict

WebCEO is an excellent choice if you need a customizable white label SEO reporting tool. You can choose which options to include, and 23 different SEO tools ensure that all important areas are well-covered.

   7. Raven Tools

Overview

The platform offers modern graphics and an attractive layout that’s easy to navigate. The features start with the website audit that divides issues into different categories, including the option to track which problems have been fixed. Rank tracking offers updates at the desired timeframe (daily to monthly) and across different markets and search engines. Link building manager, competitor research, and backlink tools add to the platform’s versatility.

Raven Tools has many integration options via the so-called Connectors. It’s also compatible with the Google Looker Studio. The platform’s database, however, isn’t the most impressive. For example, you’ll only find 1.4 billion keywords there, which is modest compared to some other white label SEO tools. The good news is that it’s compensated by collecting data from other resources, such as Moz or Majestic.

Pros

• Extensive reporting options
• Reliable and user-friendly site auditor
• Multiple search engines supported for rank tracking

Cons

• Not the most impressive database size

Pricing

Raven Tools offers five different default packages. Their pricing varies from $49 monthly for two users and domains each to $479 monthly for 40 users and 320 domains. Yearly subscriptions secure a discount of up to 30%. It’s also possible to get a customized pricing suggestion for enterprises if you contact the company.

A custom subdomain, unlimited read-only users and branded reports are available with the Grow ($199 monthly) or more expensive packages. You can test all plans for free.

Use By Agencies

Raven Tools uses a drag-and-drop system to enable simple report creation. You can pick from over 30 summary pages and data modules, and it’s possible to add personal notes and observations. Scheduled reports are also available.

Verdict

If you compare the price and features offered, Raven Tools is among the platforms that deliver the biggest value for money. Excellent reporting options will help you impress clients with detailed and easy-to-understand progress updates.

   8. Woorank

Overview

WooRank is the next white label SEO software we focus on in our review. The platform’s idea is to offer actionable info to help you promote your sites and boost marketing efforts. You can quickly review websites to get a better idea about their health and performance. Checking competitors and executing a site crawler is also supported.

The database contains approximately 50 million analyzed sites across 107 countries. WooRank features a simplistic layout, so there’s only a minimal learning curve when first using this tool.

Pros

• Excellent for competitor comparison
• A beautiful platform design
• Quick reviews and detailed, actionable tasks on how to improve the site's health and performance

Cons

• The free trial only lasts three days

Pricing

The Pro subscription is $89.99 monthly and includes a single project. The Premium subscription supports up to five projects and white-label PDF reports for $199.99 monthly. It’s the Enterprise plan that includes API access, and you can contact the company to receive pricing details based on your specific requirements.

Paying annually can grant using the tool four months for free. It’s possible to test all WooRank’s features for three days without paying anything. 

Use By Agencies

WooRank offers an onboarding plan that includes training your staff to work with the tool. You can also create a custom report template and ensure you maintain the same document appearance across all websites you are working on. API integration, SSO login, and bulk review generation are some other features available in the Enterprise package designed for agencies.

Verdict

WooRank might be one of the best-looking SEO tools out there with white-label support. It features beautiful graphics, and its features secure decent value for money. The platform is a great choice for site crawling and comparing websites with other competitors.

   9. AccuRanker

Overview

Accuranker claims to be the most accurate and fastest rank-tracker out there. It supports Baidu, YouTube, Bing, and Google, and you can monitor mobile, desktop, and local markets. Tracking includes all SERP featured elements, and you can insert up to ten rivals per domain.

Automatic rank updates are done every 24 hours, but you can request an on-demand instant update. Integration features include Google Analytics, Google Search Console, Adobe Analytics, and Google Looker Studio. The information indicates that the database contains over 24 billion keywords.

Pros

• Focuses on keyword tracking
• An intuitive design that’s easy to use
• On-demand ranking updates at any moment

Cons

• Many other SEO features are missing

Pricing

Accuranker has a simple pricing policy where you are charged based on the number of the desired tracking keywords. If you track 1,000 keywords, that will cost $129 monthly. For 2,000 keywords, you pay $249 monthly, while 50,000 keywords cost $2,769 monthly. For more keywords than that, contact the company for flexible pricing. The platform has a 14-day free trial, and you can save if you pay annually. 

Use By Agencies

All plans include unlimited users, which is great for those working in teams. The platform offers an API for business users, and there’s an option to import historical data from the SEO tool you previously used. Reporting options allow adding your logo to look more professional. All plans also include the use of unlimited domains, useful when agencies work on multiple projects.

Verdict

Accuranker has an SEO tool white label option for reports, and it’s great for those who need extensive information about keyword ranking. Although it does a great job of rank tracking, it’s a bit expensive if you consider that many other SEO features are missing.

  10. AuthorityLabs

Overview

AuthorityLabs is our next candidate on the SEO tools white label list. It also specializes in rank-tracking, but it comes with a few extra features. You can identify new keywords to target with the Now Provided reports.

The platform uses its own database, but it also pulls Google Analytics data to provide more detailed and accurate information. Location-specific tracking is also available, and you can also browse results for different devices. AuthorityLabs supports Bing, Google, and Yahoo search engines.

Pros

• A two-week free trial is quite generous
• Mobile and device-specific rank-tracking
• A user-friendly interface for beginners

Cons

• It doesn’t offer advanced SEO features

Pricing

The lowest-priced subscription that includes white label reports is the Pro plan, which costs $99 monthly. You can also sign up for the Enterprise package, which unlocks the interface API access and unlimited domains to track. The price for that plan is $450 monthly. There are no annual subscriptions, but you get a 14-day free trial. It doesn’t seem that there’s a customized pricing option either.

Use By Agencies

The platform promises to be 100% white label. It allows the creation of a customized dashboard for each client. You can simply share it via the URL they can visit at any moment. There’s no limit in terms of the number of users, regardless of the plan selected.

Verdict

AuthorityLabs specializes in rank-tracking, but it does try to offer a few useful twists, such as the option to identify potential keyword targeting opportunities. Client dashboards are a useful touch and enable easy collaboration with clients.

Conclusion

That rounds up our suggestions for the best white label SEO software. If you are looking for a tool that has you covered for everything from keyword research to rank tracking, SE Ranking is your #1 choice. The platform offers excellent value for money in terms of features, and it also supports white label reports to ensure your brand looks professional.

You can also look for specialized software solutions, such as the Sitechecker, which is an excellent white label SEO analysis tool with the main focus on site audits. Ultimately, the choice is up to you, and we strongly suggest using the free trial option where available since it’s the best way to see if a platform is a good fit for your team’s needs!

This article was written in cooperation with SE Ranking