Israel Sports Radio set to expand its reach

Jerusalem broadcaster looks to to sign a deal with a major sports radio broadcasting network in the United States.

Car radio 370 (photo credit: Thinkstock/Imagebank)
Car radio 370
(photo credit: Thinkstock/Imagebank)
Broadcasting live from Jerusalem on the internet radio over the past two years, reaching listeners in over 100 countries around the world, has plans to take their ‘game’ to the next level.
According to Ari Louis,’s CEO, his goal for the near future is to sign a deal with a major sports radio broadcasting network in the United States so that they will feature his topnotch programming, which in recent weeks has included interviews with some of the most well known athletes, sports analysts and other sports broadcasters from around the world.
“We are looking at several options,” says Louis. “We’ve been in touch with Fox Sports Radio, ESPN and even the Sirius Satellite Radio provider in the United States.
“There has been some serious interest expressed in our content on their stations.”’s featured program and self-proclaimed ‘Best Sports Show in the Eastern Hemisphere,’ is called Louis Live with Louis himself hosting along with world sports aficionado Raphael Geller. The show will air in a new time slot starting at the end of July, from 6-8 p.m. Israel time.
Geller has been with the station for the past six months as a host and media relations director, after living in one of America’s premier college sports towns - Bloomington, Indiana.
He followed the Hoosier State’s storied basketball culture during the Bobby Knight years in which the school won three Men’s NCAA national basketball championships.
Geller covered Indiana sports and the entire Big Ten Conference scene for the BeyondU Sports website. He currently blogs on a variety of sports websites, and is a contributor to The Times of Israel news website.
It is Geller’s persistence and determination in making a success that has motivated him to book top notch guests for Louis Live.
Recent interviews have been conducted with the very controversial Pete Rose – who was banned from baseball for gambling in spite of holding the record for most career hits – three-time World Series champion and MVP pitcher Curt Shilling, as well as ESPN’s well-know NBA analyst Marc Stein.
In addition, Louis and Geller have recently interviewed legendary ESPN soccer commentator Tommy Smyth to get an overview of the recently completed 2012 European Championship, along with an expert analysis on Champion’s League play and other premiere football competitions.
Geller says his most challenging interview to schedule was with Oakland Athletics co-owner Lewis Wolff, who he finally tracked down after a few months of trying while on vacation in France.
Despite the difficult task, he says that he makes 10-15 interview requests a day, working directly with the teams as well as publicists, media relations officials and other connections he has developed over the years.
“It’s hard work,” he says, “but the key is persistence.
“However, once you become connected to the right people and the interview does happen, we’ve found out that these celebrities are more than willing and even eager to come on our show again.”
Lewis and Geller also take an interest in athletes making an impact on the local scene.
Recently, they have focused on reaching out to athletes from abroad who are living in Israel to find out what it’s like being a professional athlete in a foreign country and getting the inside scoop on their respective clubs.
In addition, both say they would like to focus more on promoting women’s sports in Israel such as the recent interview done with Diana Redman, a top player on Israel’s National Football team.
The duo also hope the station can be used to showcase Israeli and Jewish personalities from around the world who are using their talents to paint Israel and Judaism in a good light.
They are planning to interview a spokesperson from the IDF as well as Edan Pinchot, the openly observant Jewish musical talent who is currently in the running to win first place on the hit US television show America’s Got Talent.
Lewis is optimistic that the hard work put in by Geller and the rest of the Israel Sports Radio team will pay off in the form of a deal with a major station.
“The bottom line,” says Lewis, “is that here we are two years later trying to expand our reach to as many listeners as possible and trying to fulfill our original mission statement of building love of Israel one sports fan at a time.”
The writer is a freelance journalist and the host of “Reality Bytes Radio” on