Dynamic Yield

Mastercard buys Israeli tech firm Dynamic Yield from McDonald's

Dynamic Yield’s service uses machine learning algorithms to help businesses tailor their website to individual consumers according to behavioral patterns.

|ByJERUSALEM POST STAFF
Illustration photo of a Mastercard logo on a credit card
A sign for the U.S. fast food restaurant chain McDonald's is seen outside one of their restaurants

McDonald's to acquire Israeli start-up Dynamic yield for $300 million

Dynamic Yield’s service uses machine learning algorithms to help businesses tailor their website to individual consumers according to behavioral patterns.

|ByILANIT CHERNICK