EcoFriendlyBeauty

Belief, courage, commitment: From the Israeli market, ecoLove to replicate its success in the US

Founded by entrepreneur Sharona Romano-Lazar, ecoLove is a female-led Israeli hair & body-care brand that identified the clean-beauty movement early and is thriving in nearly 900 US stores

Romano-Lazar’s original goal for ecoLove was to find a balance between effectiveness and enjoyment

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