The Greek airline Bluebird Airways is significantly expanding its operations between Israel and Italy, and starting in September will operate direct flights from Tel Aviv to four Italian destinations: Rome, Bologna, Naples, and Bergamo, which serves as the gateway to the Milan area.
The route to Bergamo began operating as early as May 2026, and is now joined by three additional destinations. This turns Italy into one of the company's core destinations from Ben-Gurion Airport, with frequencies that allow passengers greater flexibility when planning a vacation, trip, or business travel.
According to the company, flight prices to the four destinations start at €270 round trip, but most prices found on its website range between €350 and €450, excluding baggage and seat selection. How much will you add for these?
Trolley bag: €25 each way
Checked bag (up to 20 kg): €52 each way
Seat selection: €17 each way
Planned flight schedule starting September 2026:
Rome – starting September 3, three weekly flights will operate. Starting September 13, flight frequency will increase to daily.
Bologna – starting September 2, three weekly flights will operate on Mondays, Wednesdays, and Fridays.
Naples – starting September 16, two weekly flights will operate on Wednesdays and Fridays. Starting September 25, frequency will increase to three weekly flights on Mondays, Wednesdays, and Fridays.
Bergamo (Milan) – the route operates daily.
"An increase in passenger traffic to the country"
“Italy continues to be one of the most popular vacation destinations for Israelis, as reflected in both demand and Ben-Gurion Airport statistics showing a rise in passenger traffic to the country,” Arnon Englender, co-owner of the holiday lines Group together with Ami Cohen, which owns the airlines Blue Bird Airways and TUS Air, said.
He said operating flights to four Italian destinations would give travelers more options for reaching different parts of the country.
“Expanding our operations to four destinations allows us to offer a broader response to travelers, whether they are planning a vacation in northern, central or southern Italy,” Englender said.
He also pointed to the timing of the new routes ahead of the autumn travel season and the Jewish High Holidays.
“Autumn is one of the best times to travel in Italy, featuring pleasant weather, fewer crowds, and coinciding with the Jewish High Holidays, allowing for longer and more flexible trips,” he said.
The company said round-trip fares would start at €270.
“We believe the combination of diverse destinations, high frequencies and competitive round-trip prices starting from €270 will drive continued growth in passenger traffic between the countries,” Englender said.