The Egyptian Army’s Department of Morale Affairs (morale, please note, not moral, which it probably isn’t), has been doing a great job since the overthrow of the last administration.  

The Department is responsible for managing the public image of the Army. Ever since the coup, led by then-General Abdul-Fattah al-Sisi, it has been assiduously encouraging a cult of personality around him. His recent promotion to Field Marshal provided it with a field day. Its media campaigns have resulted in his face appearing frequently on Egyptian state television and in state-run newspapers, on posters and billboards, and even on memorabilia ranging from chocolates to underpants.  


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