Lev Hadera Mall is launching an exhibition entitled “Our Hadera – Hadera of Old” featuring photographs, documents, objects and memorabilia of the city’s first 60 years.
By GREER FAY CASHMANHistorical photo of Hadera 521(photo credit: Khan Museum Hadera)
■ MALL PROPRIETORS and their CEOs are constantly looking for new ways to attract people to their enterprises. Sometimes it’s a fashion show, or it’s a cinema opening, a play center for children, a new restaurant or a new international brand name in one of the stores... Whatever it is, the powers-that-be are always ready and willing to try something new to pull in the crowd and boost sales. Liora Ofer, who heads Melisron, the commercial properties and office space branch of Ofer Brothers, and Gad Ze’evi, who heads Israel Malls (which built the Haifa Grand Canyon, owned by Ofer Brothers), plan to open a gallery of modern art in the mall – not only to attract buyers, but to improve the mall’s cultural image. Instead of renting out a vacant space, the two decided to do something that would benefit the community.The gallery will also be a diversion for spouses who do not particularly want to go trekking from one store to another with their significant others, and who would rather contemplate art while they’re waiting. Grand Canyon general manager Israel Savyon says that there will be frequent changes of exhibitions featuring the works of veteran Israeli artists as well as those of lesser known artists who are just breaking into the art world. The gallery is scheduled to open on September 22.■ WHILE HAIFA is opting for modern art, the Lev Hadera Mall is waxing nostalgic with an exhibition entitled “Our Hadera – Hadera of Old” featuring photographs, documents, farm and household objects and other memorabilia of the city’s first 60 years. Much of the material has been supplied by the Khan Museum Hadera or by descendants of the city’s founding fathers who 120 years ago, as immigrants from Latvia and Lithuania, came as part of the Hovevei Zion movement to establish a farming colony on land purchased by Yehoshua Hankin. In those times, Hadera was full of malaria-infested swamps, and many of the people who came there to live, or merely to work, died of the disease. The exhibition gives added value to the people of Hadera, says Lev Hadera marketing manager Rotem Abucassis, who attaches great importance to making residents aware of the history of the city. The exhibition will be on view from September 15 to October 30.■ HAS MACCABI Tel Aviv acquired a new Tal Brody? Many top-notch American players have scored vital points for Maccabi Tel Aviv and moved on. Brody was one of the most notable; he not only made basketball history in this country, but coached hundreds if not thousands of youngsters, teaching them not only the winning techniques of sport, but how to play the game in all areas of life.Brody is long retired from professional basketball, though he does stay in touch with a lot of the big names, both past and present. But he may have a successor who goes on to great things – just as he did.As of last week, Maccabi Tel Aviv has shooting guard Jon Scheyer, who flew in with Nefesh B’Nefesh and became an instant new immigrant. A cooperative effort between Nefesh B’Nefesh, the Jewish Agency and the Immigrant Absorption Ministry has enabled him to avoid most of the bureaucratic hassles that other new immigrants confront, and immediately get down to the business of playing basketball.When he was a senior in high school, Scheyer, now 24, already displayed star quality by scoring 21 points in 75 seconds. By the end of the game, he’d scored 52 points. Before coming to Israel he was the shooting guard on the Duke University team. In the course of his career, Scheyer’s scored 1,000 points.Now if he can do for Maccabi what he did for Duke, Israel can look forward to another world cup.■ WHEN TALENTED, experienced and knowledgeable people are needed, age is not a barrier. Many non-Israeli retirees come and live permanently or for a large part of the year in Israel because their children and grandchildren are here. Nechama and Avi Goldfarb did not have to make as dramatic a move. They relocated from Kochav Yair to Eilat after their son Ron and his family moved there because Ron was appointed to manage a bank.According to the story in Israel Hayom, the Goldfarbs got tired of monthly visits to see their grandchildren, and decided to move after coming across a newspaper advertisement that Eilat was looking for good teachers.
Nechama already had 33 years experience as a teacher, so for her it was a snap.Avi, whose field is finance, did a retraining course in education and today teaches economics to students preparing for matriculation exams. Both the Goldfarbs are in their 60s, and fortunately they love Eilat. Avi finds teaching a rewarding profession and regrets not having switched careers sooner.There are still vacancies for teachers in Eilat and the Education Ministry is offering incentives to good teachers who are willing to go south.
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