The ‘ambassadors’ with Jerusalem Mayor Nir Barkat.
(photo credit: Courtesy)
For Itzik Yarkoni, storytelling is second nature. When the world began to take notice of Israel, often in a negative political context on social media, Yarkoni decided to do what he knows best: Rather than advocate for Israel through political means, he decided to take on the task of representing Israel on social media platforms.Between Facebook, Twitter and blogging, Yarkoni has successfully created a brand that does just that. BOMAH – the Brand of Milk and Honey, the fruition of Yarkoni’s dream, is a business intended to expose various groups of people to social media platforms to help them tell their story.