They're back!

How the Yerushalmim movement brought about the return of women’s faces to bus ads.

July 19, 2012 10:56
They're back!

They're back!. (photo credit: MARC ISRAEL SELLEM)

What connection could there be between the release of Gilad Schalit and the exclusion of women from public advertisements? Well, there is no real connection, just an ironic coincidence – one of those that sometimes defy imagination.

Schalit was set free on October 18 of last year after more than five years of captivity by Hamas, but that information was already released five days before. For security reasons, the Israeli media were required to remain silent about that sensitive issue for the three days preceding the soldier’s liberation, and the gap in the news in the Israeli papers had to be filled in some way.


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