Chami Zemach, initiator of The Israeli Family Project, about changing public opinion towards Israel with creative activities.Brings the story of the great journey around the world for leading a change to public opinion on the Israeli society.Chami Zemach, Enterpreneur, Marketing expert, member of Moshav Kadesh Barnea in the Negev.Married to Oksana and father of Yulia, Gali, Tamar and Michal.