Britain's Imperial Brands teams up with China Tobacco

January 11, 2017 15:36

Britain's Imperial Brands, the world's fourth-biggest tobacco company, said it had formed a joint venture with China National Tobacco (CNTC), as it looks to grow in China and international markets.

Based in Hong Kong, the joint venture - Global Horizon Ventures Limited (GHVL) - will use China's largest tobacco company, Yunnan Tobacco, to grow Imperial's West and Davidoff brands in China."Further tobacco and next-generation product launches, as well as potential M&A opportunities, will also be evaluated by GHVL in due course," Imperial Brands said in a statement.

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