Hundreds of children in Israel grow up in single-parent homes. Aware of the growing need in Israel for mature mentors for lonely children, Libby Reichman decided to open a local branch of the successful mentoring program Big Brothers/Big Sisters. Founded in the United States over 100 years ago, it is the oldest, largest and most effective youth mentoring initiative in the world.

Reichman launched the Israeli affiliate in June 2003 and modeled it after the American program. At first, she worked without a salary and invested her own money to even print out fliers. She started fundraising and was soon joined by Suzy Holzer, a social worker.

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