Putting the environment on the table

A self-described Dead Sea ‘evangelist,’ Ari Fruchter is developing edible salts from the disappearing lake.

September 12, 2013 11:36
4 minute read.
Dead Sea products

Dead Sea products. (photo credit: Courtesy)

It has long been known as a place that is steeped in biblical references, providing minerals for spa products and the necessary ingredients for Egyptian mummification. But the Dead Sea is now being used for maybe one of its most obvious purposes – edible salt.

American-born Ari Fruchter, who started his career in highend fashion and art and later transitioned to hi-tech, recently launched Naked Sea Salts, a boutique shop of infused salts for the kitchen.


Related Content