Market watch: New and enticing

The hottest new products on the market.

By LAURA TAUB
January 28, 2015 08:47
Sweet delights

Sweet delights. (photo credit: PR)

 
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Not just for kids

Tnuva has launched a new grown-up chocolate pudding that is so good it easily beats all the others.

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Very chocolaty, thick and luscious, Yolo is made from a higher percentage of chocolate solids and is simply too good to pass. There are five different puddings – milk chocolate, white chocolate, bitter chocolate (my favorite), milk with a touch of orange and milk with coconut. NIS 3.44, kosher mehadrin.

Say cheese

Tnuva has launched the Piraeus Delicatessen line of salty white cheeses, including 24% Bulgarian feta, 5% delicate Bulgarian and 5% Tzfatit, all packed in re-closable packages. The new packaging is simple and practical and the cheeses keep fresh longer. A great idea, and Tnuva says prices will be significantly reduced compared to similar products.

No-tears onions

Master Chef has introduced a product once very popular that I almost forgot existed – pre-fried onions flakes. Once a must in most households, these are really crunchy and tasty, and add flavor to quiches, soups, mashed potatoes and many other dishes.

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The Master Chef line also includes golden bread crumbs, salad toppings, croutons and more, all made in Israel and great. NIS 13.90, Kosher, available in most food chains.

Sweet delights

Just in time to meet my urge for a good yeast cake, Lachmi Bakery has introduced three new handmade yeast cakes and three new rolled filled cookies, and my diet flew out of the window. The cakes – chocolate, chocolate and halva and chocolate and nougat – are all great and went very quickly, as did the three new rolled cookies, with strawberry jam filling (kids love it), dates and apple cinnamon fillings (more grownup). Cakes are NIS 17.90 for 380 gr. and cookies are NIS 18.90 for 300 gr. Kosher dairy.

Fit to go Go!

Fit is a new cereal made from oats, with over 50% whole grain, less sugar and sodium than other cereals. It comes in four flavors – honey and hazelnut, bitter chocolate, cranberries and chocolate and coconut and chocolate. The cereal stays very crunchy in milk and each package is divided into two packs for more freshness.

The Go! Fit series also features a line of healthy snacks in the same flavors, shaped like little hearts. All the snacks are less than 100 calories per package. Cereals are NIS 25 for two 340 gr. packages, snacks are NIS 20 for two packages of six snacks.

Play with water

As every year, Evian has launched a limitededition water bottle designed by a top fashion house, and for 2015 it’s Kenzo. The House of Kenzo’s Carol Lim and Humbert Leon designed a bottle that exudes natural playfulness and childish curiosity, in line with Evian’s motto – Live Young! The bottle is available in Israel online at www.kikarhamedina.com and in delicatessens. NIS 59. (09) 741-1774.

Naturally good

The Israeli online pharmacy, Telepharma, introduced Eco Love, a new collection of organic products including body wash, shampoo and conditioner, and hand soap that are based on vegetables, divided by their color. The orange line is based on organic carrots, squash and sweet potato, rich in beta carotene and vitamin A; the green line is based on cucumber, parsley and spinach rich in vitamins C and B; and the red line is based on tomatoes, red peppers and beets, and is rich in lycopene and vitamin C. All the products are made in the Negev, and are packed in reusable containers. NIS 19.90 to NIS 26.90, available at www.telepharma.co.il or call 1-800-61-62-63.

Easy seasoning

The veteran spice company Ta’am Vareah has introduced a new series of marinating mixtures for chicken, based on 100% natural spices without monosodium glutamate or food colorings. The new series consists of three mixtures – paprika, garlic and tomatoes; hot chili, garlic and tomatoes and garlic, herbs and lemon. All you have to do is mix the contents of one package with water and a little oil, rub the chicken and proceed with roasting or frying. Great and easy.NIS 4.90 to NIS 5.90, each package is enough for 1 kilo of chicken.

Sweet scrubbing

In time for Tu Bishvat, Body Shop has introduced a line of fruitbased facial scrubs that are packed like confitures. The three different scents – passion fruit, kiwi and strawberry – are packed in lovely glass jars, and all are made with passion-fruit seeds that help clear clogged pores and remove dead cells. NIS 50 at Body Shop stores. Naturally good The Israeli online pharmacy, Telepharma, introduced Eco Love, a new collection of organic products including body wash, shampoo and conditioner, and hand soap that are based on vegetables, divided by their color. The orange line is based on organic carrots, squash and sweet potato, rich in beta carotene and vitamin A; the green line is based on cucumber, parsley and spinach rich in vitamins C and B; and the red line is based on tomatoes, red peppers and beets, and is rich in lycopene and vitamin C. All the products are made in the Negev, and are packed in reusable containers. NIS 19.90 to NIS 26.90, available at www.telepharma.co.il or call 1-800-61-62-63.

Kosher prosciutto

Tirat Zvi has introduced two new products that will add flavor to your sandwich – beef prosciutto and Romanianstyle veal pastrami, both very good and flavorful. The 8% fat prosciutto is a good kosher take on the traditional Italian non-kosher delicacy, and can easily replace it in dishes such as prosciutto with melon. The new pastrami is very low in fat (only 3%) and makes for a good sandwich.

Nuggets on the go

Mama-Of has introduced a new series of baked chicken nuggets with only 4% fat, no preservatives and no artificial colorings. The little nuggets are a hit with children (and adults) and are great when on the go. Other products in the baked line of frozen schnitzels will also be marketed now in 500 gr. packages.

Lavender and musk

Colon 101 has launched two new washing gels – Lavender and Musk. The gels dissolve easily in water, as they clean and then wash away, leaving a lovely scent on the fabrics. NIS 30 for three liters.

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