IKEA creates haredi version of catalogue, without women

The absence of women from haredi newspapers, websites, and other forms of media has become a well known and now almost unremarkable phenomenon.

By
February 16, 2017 15:42
1 minute read.
ikea haredi

IKEA creates haredi version of catalogue. (photo credit: Courtesy)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

The IKEA furniture and homewares store has issued a special version of its catalogue for the ultra-Orthodox sector, featuring challah boards, cupboards with black and white clothes and, most notable, no women.

The absence of women from haredi newspapers, websites, and other forms of media has become a well known and now almost unremarkable phenomenon, while catalogues in haredi cities and neighborhoods have also been scrubbed clean of any images of women in recent years.

Be the first to know - Join our Facebook page.


But this week, residents of haredi communities found a haredi version of the new IKEA catalogue in their mail boxes, featuring book cases full of volumes of the Talmud and Bible, display cases featuring Shabbat candlesticks, tables set for the Sabbath meal, and closets filled with white shirts and black suits, the standard haredi garb.



This special sectoral catalogue also includes pictures of haredi men and boys with long curly peot, or side-locks, black velvet yarmulkes and tzitzit, studying religious texts, and posing in various scenes of familial life.

Unlike the standard IKEA catalogue however, no daughters, sisters or mothers accompany those fathers and sons.

IKEA said in response to the story that “in response to requests we received, we decided to launch a catalogue that allows the religious and haredi community to enjoy looking at the products and solutions that IKEA offers, and to do so in accordance with their lifestyles.”


Related Content

July 15, 2018
Israeli politicians on World Cup night say Viva Gaza border residents

By TOVAH LAZAROFF