ashkenazi GOOD 311.
(photo credit: IDF Spokesperson)
Strategic communication expert Eyal Arad denied a report on Channel 2 that his office had prepared a planned campaign to help Maj. Gen. Yoav Galant receive the appointment to become next IDF chief-of-staff on Friday night.
"The document is a forgery," Arad claimed according to Yair Lapid on Channel 2.
The document in question contains a proposal for a public relations campaign to have Maj. Gen. Yoav Galant appointed as the next IDF Chief-of-Staff, Channel 2 reported Friday evening.
The document, containing the logo of the company Arad Communications operated by Eyal Arad and Lior Horev, discussed the need to create a positive image around Galant and creating negative images for current chief-of-staff Gabi Ashkenazi and another potential Ashkenazi replacement, Maj. Gen. Benny Gantz.
Alternatively, the document presented a possibility of promoting Gantz
through the media as a replacement for Shin Bet (Israel Security Agency)
head Yuval Diskin "and, thus, would be unable to compete for the
chief-of-staff position," Channel 2 reported.
With respect to Ashkenazi, the author of the public relations campaign
advised "developing a profile of a disgruntled [public official]," like
former Likud minister David Levy.