Daniel Birnbaum, CEO of SodaStream, (left) holds a news conference with Ramon Laguarta, CEO of PepsiCo, in Tel Aviv, on August 20.
(photo credit: AMIR COHEN/REUTERS)
In the Marx Brothers’ classic 1936 film “A Day at the Races,” there is mayhem. Harpo battles an out-of-control spritz bottle (soda water syphon) and sprays soda water all over a hotel room. Groucho says, “This is no place for a man who hasn’t been in the Navy.”
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