Marketplace: Better Place - bitter place?

The rise and fall of Shai Agassi’s electric car start-up

By SHLOMO MAITAL
October 20, 2017 14:07
Marketplace: Better Place - bitter place?

Shai Agassi, the founder of Better Place, poses next to an electric car in Jerusalem, in 2009. (photo credit: BAZ RATNER/REUTERS)

 
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“HOW DO you make the world a better place by 2020?” This was the question Klaus Schwab, founder of the Davos, Switzerland, World Economic Forum, addressed to a group of young global leaders in 2005. Among them was an Israeli ‒ Shai Agassi.

“[The question] was intended as a conversation starter,” Agassi later said, “but I took it seriously.”

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