Einat Kayless Argaman founded DesignBreak in 2009 and since then has gained a
large community of daily readers celebrating the design scene in Israel and
Can you tell me a little bit about
If the name “Kukka” doesn’t ring any bells it’s only because you haven’t been to England lately. Designer Rona Meyuchas, the energizer and very capable lady behind this modern industrial design company, is running an ever growing house of treasures. Going strong after living in Milan and London for over a decade, she returned to Israel but doesn’t show any signs of slowing down. From light fixtures to lamps, from office accessories to home accessories, the “Kukka” range is bigger and wider than ever.
I have a master’s degree in industrial design from Scuola Politecnica di Design (SPD) in
Milan. I gained my professional background in different design consultancies in
Milan and London until setting up my own business in east London. Over a year
ago I founded Kukka which is a British brand name for products I
design.When did you first decide that you wanted to become a designer?
I can't remember as a child what I wanted to be when I grow up. What I can
remember is my strong passion to do things I like.Where do you live?
What stands out about living where you are, and how does it affect your work?
lived in Milan and London for 12 years. Three years ago, I moved to Tel Aviv
with my partner and my five-year-old son.
Living in Israel is different
in all aspects in comparison to living in London or Milan. We try to keep the
same lifestyle, in a way that my house, my studio, my kids’ school and nursery
are in the same neighborhood of old Ramat Aviv, I cycle and walk a lot and
hardly use my car. My studio used to be an old grocery shop and it’s just
opposite of Golda Meir’s house. I travel a lot to Europe for business, to meet
new people, taste new things, absorb different noises, smells and language, all
of which stimulate me. My routine depends on how I paint it, all the rest is
just decoration.Do you remember your very first commission?
Yes. Not too
positively though, I was young and inexperienced.I know it’s probably
hard to pick, but do you have a favorite piece?
I don't have a favorite piece, I
have a favorite process.What are some of your methods of staying
motivated, focused, and expressive?
Long talks with my partner, playing with my
kids. I also write a lot. For me, motivation comes from being happy in
life.What are your sources of inspiration?
Music, sports, my family,
traveling, tradition, discovering new things.Could you share with us
your progression as an artist, compared to when you first started out, how have
you changed since then?
Now that's a question that requires a long
I began my journey as an industrial designer, later I did my
master’s degree at SPD Milan and then focused on baby products. During that time
my professor encouraged me to take the product I developed right to the store
shelves. I found a company to sponsor it and
after five years the product received a granted patent.
I designed so
many products from different disciplines; baby products, amusement park cars,
kettles, air conditioners, lamps, furniture, among other things. Later I moved
to Italy to work as an in-house designer for a newly established company that
designs and manufactures lamps. During that time I realized I was interested in
the larger scale of things rather than just designing. I wanted to be able to
take full responsibility for my creations, be involved in production, budget
restrictions, technologies and materials as well as liaising with clients and
manufacturers, regulations, logistics, marketing and sales and eventually,
product cost, who buys it, and why. I believe this process gives you a wider
point of view and better puts things in perspective.
Today, after establishing
“Kukka”, I basically design, make and sell products and enjoy all aspects of
business as opposed to years ago when I was solely involved in the
design.What advice do you have for young designers who want to follow
Don't follow anybody's path. Trust your intuition and head
confidently towards your goal.What was one of your biggest lessons
learned since starting out?
Everything you do is all part of a long learning
curve.Where do you see yourself within the next few years?
I can see
Kukka growing and starting to influence with its design language.Do you
listen to music whilst you work? What’s playing in your studio right now?
Absolutely! Music is an essential part of my life and in the studio. We have a
great music library with all sorts of music, from Romanian folk, classic,
electronic, alternative, rhythm and blues, Italian 70's and jazz, heavy Metal
At the moment I listen a lot to Fleet Foxes and Tom Waits but
the list goes on and on.If you weren't a designer, what would you be?
That’s an easy one, a writer. What are you working on at the moment?
currently working on a project for Audi and working on a new range of products
for Kukka.Finally, tell us something no one knows about you.
can't make a decent cup of coffee, which frustrates me a lot! When I wake up and
throughout the day, when I need my dose of caffeine, I simply rely on other
people to make it for me.
I'm lucky that Avner, my partner, makes great
coffee.Read Einat’s blog and follow her designed journey athttp://www.designbreakonline.com/