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COLORFUL CLAY L’Oreal Paris introduces two new clay facial masks – blue and yellow. The blue Pure-Clay Clean & Comfort Mask is formulated with three types of clay (kaolin, montmorillonite and Moroccan lava), enhanced with seaweed. It helps draw out build-up of impurities, dirt and oils; reduces the appearance of imperfections; clears congested pores; and gently cleanses stressed areas.