Avi Morgenstern, a producer at the Lego Park.
(photo credit: ROY DANIEL)
The international kids-creativity brand Lego has set up a wonderland in Israel this summer in Holon. Israel’s Lego Park settled in the small central city in order to reach audiences outside of the White City of Tel Aviv.“We wanted to try something different, to reach more people,” said Avi Morgenstern, one of four Israeli partners who worked in conjunction with the Lego brand for the past six months to produce the park.
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