Rebuilt and renewed

More than half of the employees who worked at IKEA’s Netanya store before it was burnt down will be returning when it reopens next month.

By MAURICE PICOW
February 19, 2012 11:09
IKEA

IKEA 521. (photo credit: Maurice Picow)

 
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IKEA Israel’s CEO, Shlomi Gabay, did not know what to think on that fateful morning of February 5, 2011, when his store in Netanya’s Ramat Poleg industrial park caught fire and burned to the ground in less than two hours. In addition to dealing with the loss of the entire flagship store and its contents, as well as the loss of revenue the store had generated during its 10 years of existence, Gabay knew he would have to deal with the loss of work for its nearly 400 employees – who over the years had considered IKEA to be not just their employer, but a large extended family.

“Naturally I felt terrible when the fire occurred at the Netanya store,” says Gabay. “But the parent IKEA organization stepped in immediately to help. In fact, the speed with which the new store has been built and how its employees have been taken care of has broken all the records for recovery in such a short amount of time.

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